ProFlora is one of the most known events in Latin America around the flower industry, unique in its platform and gathers different stakeholders with panels and conferences to share insights and of course explore new opportunities. This year, it wasn’t the exception. The event took place in Bogotá, Colombia, from October 4th to 7th. Four days full of blooming joy Maersk, was a participant in the event, contributing to its success.
This year ProFlora was celebrating 30 years of the event, making history by attracting more than 300 exhibitors from 18 countries and over 1,400 pre-registered attendees, representing more than 50 nations. ProFlora has consistently been a cornerstone event for the flower industry, uniting various sectors of the floriculture chain, including producers, suppliers, logistics, and transportation. It serves as a vital platform for initiating new negotiations and projects while promoting Colombian flowers on the global stage.
Logistic Solutions for Flowers
During the event, Maersk exposed the value of partnering up with the flower industry in Colombia and Latin America. Demonstrating how integrated logistics solutions and offering end-to-end supply chain optimization, from source to consumer, can bring benefits to flower logistics. Key highlights of Maersk's offerings included:
- Connectivity through a global network.
- End-to-end visibility for complete transparency.
- Flexibility to manage disruptions effectively.
- The ability to optimize the supply chain whenever needed.
Maersk is one of our major commercial partners supporting us with our logistics via air, inland, ocean and have worked closely with us caring for our needs since the flowers are a perishable product with many particularities.
A Keynote Speaker with Insightful Talking Points
Maersk's participation reached its pinnacle with a captivating keynote address by Carlos Hoyos. His presentation, titled "From Colombia to the World: Logistics Trends to Bloom," offered valuable insights into shipping fresh flowers from Colombia to global destinations. The comprehensive presentation covered topics like ocean transportation, air freight, supply chain management, and sustainability with the innovation of the Eco Delivery product.
Carlos Hoyos emphasized the importance of an efficient and sustainable supply chain in the flower industry. He caused great enthusiasm, shedding light on Maersk's role as a leading force in the logistics and transportation aspects of the flower industry.
Keeping Flowers Fresh ALL THE WAY
One of the most memorable highlights was Maersk's partnership with Asocolflores, organizer of the event and Colombian association of flowers exporters, where we provided three top-of-the-line Reefer containers to store flowers during the event. One of the containers stored international flowers (Ecuador, Guatemala, México and Africa) and the other two housed of Colombian Flowers. The on-site containers made a significant impression and underscored Maersk's commitment as a strategic partner to the flower industry.
ProFlora 2023 was indeed a blooming success for Maersk, where we not only showcased our capabilities but also contributed to the continued growth and prosperity of the global flower industry. We look forward to more such enriching opportunities to connect, collaborate, and grow.
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