How the denim supply chain delivers your favourite piece of clothing.


From denim supplier to your favourite retail store, your jeans journey has many legs. Its journey from the cotton field to the wardrobe is a long but cooperative one that acts as the perfect model to highlight the importance of supply chain collaboration.

Denim by the numbers

This pair of clothing is unique but also ubiquitous which has sold more than 4.5 billion pairs worldwide every year, making it one of the most widely embraced garments in the world.

The consistent demand for denim fabric brought its market value to US$90 billion in 2019 and is expected to rise to US$105 billion by 2023. But what weaves this widely sought-after fabric? Approximately 20,000 tons of indigo and 2.2 billion meters of denim fabric are produced are produced annually just to dye and produced jeans every year. One bale of cotton is enough to produce 225 pairs of the popular trousers.

Globally about 50% of denim is produced in Asia, specifically China, India and Bangladesh. And on average a pair of blue jeans takes about 15 minutes and 12 steps to produce.

Making the jeans: from cotton field to closet

Evidently, denim is a found in most wardrobes today making it a staple textile within the global apparel market. But producing such a high-quality product requires meticulous planning and a robust supply chain get them to the consumers. While speed is a crucial element of the fashion industry, our customers also require precision in every step, from origin to destination.

Denim logistics: Main supply chain challenges

With multiple souring locations, destination markets, and a growing number of sales channels, denim supply chains are growing increasingly more complex.

One size, does not fit all: The tailored-made solution

Depending on the brand, price, and market, denim supply chains can look radically different. Our end-to-end logistics services offer tailor-made supply chain solutions that can be customised as per the changing demands in the market to fit every aspect of your business in an agile and reliable way.

Transforming the fashion supply chain through transparency and efficiency. Improving the value chain for responsible growth. We have an experienced team of industry professionals and we will be your initial touch point, helping you find a solution that fits your needs. We are only a click away!

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