Discover new paths to outsmart change
Create more responsive, resilient and sustainable lifestyle logistics.
New paths. New possibilities.
Winning in the lifestyle business demands that you constantly think of new ways to stay ahead of the curve. You must forge new paths to open up a world in which inventory can be optimised while keeping the supply chain responsive and sustainable.
Industry overview
The lifestyle industry continues to evolve at a rapid pace. Trends get formed in a day, putting the pressure on brands like you to keep up with them. Social media has not only put the end consumer in control, it now has the power to dictate demands. This has made it imperative for brands to fight out a constant battle of staying relevant.
In addition to this, you need to be aware of the other key driving factors that define your industry today. You must be present across multiple channels, craft strategies for sustainability, reach the market on time, and predict what your next move should be.
Under these circumstances, no matter how successful you’ve been in the past, your way of work needs to evolve continuously. For you, the ideal supply chain has an end-to-end logistics partner with the capability to customise solutions as per the changing demands in an agile and reliable way. Such a partner can support your on-demand production cycles, make sure that your product reaches the market on time, add to your technological capabilities, and provide insights to prepare you for every new wave.
We understand that these are the strong characteristics for your industry:
And we are here with a partnership that lets you build a resilient supply chain irrespective of those continuous disruptions.
Outsmart demand fluctuations in lifestyle
Going by the trends of the past ten years, it’s clear that there’s no definite way to predict disruptions. Least of all in the lifestyle and fashion sector.
Josué Alzamora, Global Head of Lifestyle at Maersk, explains how lifestyle companies and their logistics partners can take various steps to outsmart the macro and micro disruptions.
Stitching together a digitalised supply chain
At every turn, innovations in digitalisation can be employed for greater optimisation in lifestyle supply chains. From ethical sourcing and production to sustainable ecommerce fulfilment and exciting in-store experiences, all lifestyle companies can benefit from integrating digitalisation into their supply chains.
The first e-book in the three-part series, Threading the digital needle, illustrates how digitalisation can uncover new opportunities within sourcing, lowering waste with traceability and demand forecasting.
Digitalising the Lifestyle Supply Chain
Fluctuations in consumer demand make inventory planning a constant challenge for the lifestyle industry.
In Maersk Industry Forecast, Josué Alzamora, Global Head of Lifestyle, Maersk, talks about how digitalisation is helping companies make inventory-related decisions faster, through improved visibility.
Informed capacity planning, powered by automation
Without automation, managing peak season demand would not be possible.
The partnership between Macy’s and Maersk is a proven example where automation helped in creating the flexibility to take last-minute decisions during the peak of holiday rush.
Together in the journey of sustainability
Prioritising sustainability within supply chains is becoming increasingly critical for the Lifestyle & Fashion industry—with the H&M Group, one of the major fashion retailers in the world, as a leading example.
The long-term vision of the H&M Group is a fossil-free supply chain and the collaboration with Maersk is critical to achieving that through solutions like green ECO delivery, intermodal transportation like electric rail and biofuel trucking with 90% CO2 reduction, and warehouses in Asia with solar panels. Get a glimpse of how this collaboration is making a true impact.
A sustainable future for the lifestyle industry
Consumers are becoming increasingly aware of environmental concerns and prefer brands that champion sustainability. Hence, catering to this consumer pool is now one of the biggest drivers of sustainability in the lifestyle sector, according to Josue Alzamora, Global Head of Lifestyle Vertical at Maersk. He also sheds light on how sustainability cannot transpire in isolation—brands that understand the importance of collaboration will be able to have a significant impact on the sustainability agenda.
Read our report, Maersk Fashionably Sustainable, for more on how fashion brands can best approach the idea of sustainable supply chains.
Embrace change with confidence
Today, your business isn’t just dealing with change within the lifestyle industry. It is also trying to manoeuvre a bumpy geopolitical landscape and a possible slowdown in the global economy. In such times, there has been a massive shift in the demand dynamics of your industry. The need for you to keep an updated and fresh collection as per these consumer and social media demands is critical to ensure business continuity.
With so many variables, you need a partnership that enables you to keep your global trade moving. Here’s how our supply chain strategies can help you:
Short-term solutions to address immediate disruptions
- Securing inventory and managing the ramp-down and ramp-up of supply chains
- Optimising cash flow to mitigate risks
Mid-term solutions for risk management
- Rebalancing your supply chain to broaden your supplier base
- Building digital strategies to keep up with the changing demand and supply
Long-term solutions to stay relevant
- Better end-to-end supply chain visibility for increased flexibility and resilience
- Adapting your supply chain for long-term requirements of environmental sustainability
A result-oriented partnership
With our supply chain solutions, you get to experience real results to fuel your growth continuously to have an edge over your competition at all times.
- Industry focus
The largest container carrier of all transport modes with emphasis on the lifestyle vertical - End-to-end solutions
Improve cargo flows and financials with solutions that focus on every aspect of your business - Extensive experience
Proven supply chain solutions for more than half the top global lifestyle companies - Strategic approach
Get an outside-in view and market insights inspiring you to keep evolving your supply chain - Technological capabilities
Incorporate sophisticated technology and digital enhancements to stay ahead of the curve
”The consumer psyche is changing fast. Technology leaders such as Amazon, Uber, Netflix and Deliveroo have raised customer expectations in terms of speed and convenience.”
Made for Change is the underpinning of our current actions and future aspirations. It details how we are fusing our focus on growth, value creation, and innovation with our steadfast commitment to lead our industry into a more sustainable future.
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