Discover the UPSIDE of Lifestyle Logistics
With our tailor-made supply chain solutions that fit every aspect of your business to a tee.
What’s the UPSIDE?
For your lifestyle brand to stay fashionably ahead, you need a supply chain that works to your advantage. With everchanging consumer demand and volatile international trade dynamics, you need flexibility at every corner – a supply chain solution that not just adapts quickly but also helps you take advantage of uncertainties. At Maersk, we believe this small change in perception can open up a world of new opportunities by optimising inventories, strengthening supplier relationships and improving customer experience. We’re calling this paradigm shift the UPSIDE of integrated logistics.
The lifestyle industry continues to evolve at a rapid pace. Trends get formed in a day, putting the pressure on brands like you to keep up with them. Social media has not only put the end consumer in control, it now has the power to dictate demands. This has made it imperative for brands to fight out a constant battle of staying relevant.
In addition to this, you need to be aware of the other key driving factors that define your industry today. You must be present across multiple channels, craft strategies for sustainability, reach the market on time, and predict what your next move should be.
Under these circumstances, no matter how successful you’ve been in the past, your way of work needs to evolve continuously. For you, the ideal supply chain has an end-to-end logistics partner with the capability to customise solutions as per the changing demands in an agile and reliable way. Such a partner can support your on-demand production cycles, make sure that your product reaches the market on time, add to your technological capabilities, and provide insights to prepare you for every new wave.
We understand that these are the strong characteristics for your industry:
And we are here with a partnership that lets you build a resilient supply chain irrespective of those continuous disruptions.
Digitalising the Lifestyle Supply Chain
Fluctuations in consumer demand make inventory planning a constant challenge for the lifestyle industry.
In Maersk Industry Forecast, Josué Alzamora, Global Head of Lifestyle, Maersk, talks about how digitalisation is helping companies make inventory-related decisions faster, through improved visibility.
Informed capacity planning, powered by automation
Without automation, managing peak season demand would not be possible.
The partnership between Macy’s and Maersk is a proven example where automation helped in creating the flexibility to take last-minute decisions during the peak of holiday rush.
Together in the journey of sustainability
Prioritising sustainability within supply chains is becoming increasingly critical for the Lifestyle & Fashion industry—with the H&M Group, one of the major fashion retailers in the world, as a leading example.
The long-term vision of the H&M Group is a fossil-free supply chain and the collaboration with Maersk is critical to achieving that through solutions like green ECO delivery, intermodal transportation like electric rail and biofuel trucking with 90% CO2 reduction, and warehouses in Asia with solar panels. Get a glimpse of how this collaboration is making a true impact.
A sustainable future for the lifestyle industry
Consumers are becoming increasingly aware of environmental concerns and prefer brands that champion sustainability. Hence, catering to this consumer pool is now one of the biggest drivers of sustainability in the lifestyle sector, according to Josue Alzamora, Global Head of Lifestyle Vertical at Maersk. He also sheds light on how sustainability cannot transpire in isolation—brands that understand the importance of collaboration will be able to have a significant impact on the sustainability agenda.
Read our report, Maersk Fashionably Sustainable, for more on how fashion brands can best approach the idea of sustainable supply chains.
Embrace change with confidence
Today, your business isn’t just dealing with change within the lifestyle industry. It is also trying to manoeuvre a bumpy geopolitical landscape and a possible slowdown in the global economy. In such times, there has been a massive shift in the demand dynamics of your industry. The need for you to keep an updated and fresh collection as per these consumer and social media demands is critical to ensure business continuity.
With so many variables, you need a partnership that enables you to keep your global trade moving. Here’s how our supply chain strategies can help you:
Short-term solutions to address immediate disruptions
- Securing inventory and managing the ramp-down and ramp-up of supply chains
- Optimising cash flow to mitigate risks
Mid-term solutions for risk management
- Rebalancing your supply chain to broaden your supplier base
- Building digital strategies to keep up with the changing demand and supply
Long-term solutions to stay relevant
- Better end-to-end supply chain visibility for increased flexibility and resilience
- Adapting your supply chain for long-term requirements of environmental sustainability
A result-oriented partnership
With our supply chain solutions, you get to experience real results to fuel your growth continuously to have an edge over your competition at all times.
- Industry focus
The largest container carrier of all transport modes with emphasis on the lifestyle vertical
- End-to-end solutions
Improve cargo flows and financials with solutions that focus on every aspect of your business
- Extensive experience
Proven supply chain solutions for more than half the top global lifestyle companies
- Strategic approach
Get an outside-in view and market insights inspiring you to keep evolving your supply chain
- Technological capabilities
Incorporate sophisticated technology and digital enhancements to stay ahead of the curve
”The consumer psyche is changing fast. Technology leaders such as Amazon, Uber, Netflix and Deliveroo have raised customer expectations in terms of speed and convenience.”
Made for Change is the underpinning of our current actions and future aspirations. It details how we are fusing our focus on growth, value creation, and innovation with our steadfast commitment to lead our industry into a more sustainable future.
Harnessing omnichannel solutions for your business
Consumers buying patterns mould and shape the landscape of the lifestyle industry, resulting in the need for flexible responses. By utilising omnichannel strategies, you can ensure that your company can better weather changing consumer behaviours. Agile solutions can help you ensure your inventory is prepared to meet the flow of consumer needs. A successful omnichannel strategy with a direct-to-consumer model at its core can help keep you ahead. Josue Alzamora, Global Head of the Lifestyle Vertical at Maersk, explains the nuances and importance of a DTC strategy in 2022.
Supply chain sourcing for business continuity
The right sourcing strategy is a crucial element for building a dynamic supply chain. The ability to mitigate risks and respond with speed and agility enables businesses to have a competitive edge. This includes devising strategies that incorporate the demand chain, network design, inventory visibility, and business continuity. A synergy of all these is mandatory for any business to navigate its way around market and demand fluctuations.
Listen to what the panel of experts from a variety of global brands has to say on this matter.
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