Stay responsive to lifestyle market changes
Build more agile and resilient logistics to adapt to new trends.
Be ready to stay one step ahead
Winning in the lifestyle business means constantly reimagining how to stay ahead of the curve. Success comes from creating opportunities that optimise inventory while keeping the supply chain responsive and resilient to changing demands, helping you go all the way.
Industry overview
The lifestyle industry continues to evolve at a rapid pace. Trends get formed in a day, putting the pressure on brands like you to keep up with them. Social media has not only put the end consumer in control, it now has the power to dictate demands. This has made it imperative for brands to fight out a constant battle of staying relevant.
In addition to this, you need to be aware of the other key driving factors that define your industry today. You must be present across multiple channels, craft strategies for decarbonisation, reach the market on time, and predict what your next move should be.
Under these circumstances, no matter how successful you’ve been in the past, your way of work needs to evolve continuously. For you, the ideal supply chain has an end-to-end logistics partner with the capability to customise solutions as per the changing demands in an agile and reliable way. Such a partner can support your on-demand production cycles, make sure that your product reaches the market on time, add to your technological capabilities, and provide insights to prepare you for every new wave.
We understand that these are the strong characteristics for your industry:
And we are here with a partnership that lets you build a resilient supply chain irrespective of those continuous disruptions.
Be ready for growth
With the acquisition of Speedo in North America, Pentland Brands embarked on a journey to transform their supply chain across the US. They needed to move faster into new markets and channels and be there for their consumers in the moments that matter. In this video, Abhy Thomas Joseph, COO of Pentland Brands deep dives into how Maersk helped them integrate their supply chain.
Closing the loop: Fashion’s transition to circular systems
In circular fashion, logistics collaboration is the thread that binds everything together. By partnering with logistics providers, fashion companies can create efficient systems for collecting, sorting, and redistributing used garments. The logistics integration ensures materials flow back into the supply chain for reuse, recycling, and upcycling. Discover how the fashion industry and logistics providers can unite to close the loop on waste, extend product lifespans, and usher in a more circular future.
Let reverse logistics solutions enable circular fashion systems
One of the biggest goals of fashion companies is to extend product lifecycles, minimise waste and address the shifting consumer sentiment towards circularity. That’s why, they are partnering with logistics providers to tap into the potential benefits of using reverse logistics as a tool to scale circular fashion systems.
In the whitepaper, Reverse Logistics for Circular Fashion Systems: An Exploration of Untapped Potential, created in collaboration with Global Fashion Agenda (GFA), discover more about the 3 essential elements necessary to leverage reverse logistics to create an effective circular fashion system.
VF Corporation: Moving at a digital speed
Digitalising your lifestyle supply chain: Insights from an Economist Impact report
To keep up with constantly changing market trends and consumer demands, fashion and lifestyle brands need to strengthen their digital capabilities. Although, cost and time stand as barriers, in the long run, digital transformation will help optimize costs and save time, enabling business growth.
The Economist Impact briefing paper, Decoding dilemmas: Overcoming short-term digitalisation challenges is critical to lifestyle companies’ long-term survival, based on a global survey of executives from lifestyle companies and expert interviews, lays out practical solutions to boost supply chain innovation and digitalisation within lifestyle.
Embrace change with confidence
Today, your business isn’t just dealing with change within the lifestyle industry. It is also trying to manoeuvre a bumpy geopolitical landscape and a possible slowdown in the global economy. In such times, there has been a massive shift in the demand dynamics of your industry. The need for you to keep an updated and fresh collection as per these consumer and social media demands is critical to ensure business continuity.
With so many variables, you need a partnership that enables you to keep your global trade moving. Here’s how our supply chain strategies can help you:
Short-term solutions to address immediate disruptions
- Securing inventory and managing the ramp-down and ramp-up of supply chains
- Optimising cash flow to mitigate risks
Mid-term solutions for risk management
- Rebalancing your supply chain to broaden your supplier base
- Building digital strategies to keep up with the changing demand and supply
Long-term solutions to stay relevant
- Better end-to-end supply chain visibility for increased flexibility and resilience
- Adapting your supply chain for long-term requirements of reducing GHG emissions
A result-oriented partnership
With our supply chain solutions, you get to experience real results to fuel your growth continuously to have an edge over your competition at all times.
- Industry focus
The largest container carrier of all transport modes with emphasis on the lifestyle vertical - End-to-end solutions
Improve cargo flows and financials with solutions that focus on every aspect of your business - Extensive experience
Proven supply chain solutions for more than half the top global lifestyle companies - Strategic approach
Get an outside-in view and market insights inspiring you to keep evolving your supply chain - Technological capabilities
Incorporate sophisticated technology and digital enhancements to stay ahead of the curve
”The consumer psyche is changing fast. Technology leaders such as Amazon, Uber, Netflix and Deliveroo have raised customer expectations in terms of speed and convenience.”
Made for Change is the underpinning of our current actions and future aspirations. It details how we are fusing our focus on growth, value creation, and innovation with our steadfast commitment to lead our industry into a more sustainable future.
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