Creating value for the Lifestyle industry
Tailor-made supply chain solutions that fit every aspect of your business to a tee.
Creating services tailored to you
At Maersk, we help the lifestyle industry with seamless solutions, led by experts who understand the unique requirements and standards of your industry. We leverage this knowledge to build our supply chain solutions around customer needs, allowing us to serve some of the world´s most visible brands.
Our consultative approach to solutions leads us to understand and focus on key industry segments:
Sports, Outdoors and Lifestyle brands
Our first sub-vertical covers brands associated with several activities. It spans:
- Sports apparel and equipment.
- Outdoors seasonal activities.
- Apparel and footwear brands – from casualwear to basics.
- Fashion retail (brands providing fashionable items at affordable prices with seasonal sales and fast cycles).
These industries are rapidly growing and the expectation of a continued exponential growth leads to challenges in the supply chain.
Luxury brands commonly comprise apparel, luggage and eyewear firms. Today, consumers at every income level want luxury, which has led to a period of exponential growth in recent years. The industry is predicted to continue growing rapidly in the coming years, with more challenges in the supply chain on the horizon.
The Toy industry covers brands selling physical toys, games, and other toy-related accessories. The industry is characterised by new manufacturers producing hundreds of new toy varieties, making the industry a crowded and diverse place. This industry expansion leads to more supply chain complexity, increasing the need for efficiency and visibility.
These are brands dedicated to baby equipment, including strollers. The safety of the child is of utmost importance. Adding to the complexity of the supply chain is the need to stay on top of fashion trends and colours while producing in a sustainable way.
These are companies dedicated to the production of textiles to be used in manufacturing. The market is highly competitive, and customers have great demands, requiring faster, timely and accurate delivery. Like many others, textile manufacturers have looked towards digital solutions to improve quality while reducing costs and delivery times.
A value-driven partnership
Your supply chain managed your way
Working closely with some of the top lifestyle brands in the world has given us a deep understanding of how unique your challenges and opportunities can be. Over the years, we developed a range of flexible solutions and Value-Added Services that we tap into to customise supply chain management for you.
This will help you achieve:
Our logistic solutions enables you to stay ahead
We focus on solving your supply chain needs from end to end, taking the complexity out of container shipping. This is why we offer solutions addressing the entire product journey:
Supply Chain Management
Warehousing and Distribution
Maersk Customs Services
4PL Logistics Solutions
The changing shape of E-commerce Logistics
With millions of consumers switching online amidst stay-at-home measures and the forced closure of non-essential stores, lifestyle companies have had to pivot their logistics to meet the extraordinary rise in e-commerce demand. However, the impact of COVID-19 has made e-commerce logistics more complex than ever before with even the most established online lifestyle companies being pushed to the limit.
In this report that you can get access to below, we examine COVID-19’s impact on e-commerce logistics and interview Martin Holme, Maersk Global Head of Supply Chain Management and E-commerce Logistics and Christoph Stork, Maersk Global Managing Director of E-commerce Logistics to explore what it means for supply chains now, and in the future.