Creating value for the Lifestyle industry

Tailor-made supply chain solutions that fit every aspect of your business to a tee.

Creating services tailored to you

At Maersk, we help the lifestyle industry with seamless solutions, led by experts who understand the unique requirements and standards of your industry. We leverage this knowledge to build our supply chain solutions around customer needs, allowing us to serve some of the world´s most visible brands.

Our consultative approach to solutions leads us to understand and focus on key industry segments:

Sports, Outdoors and Lifestyle brands

Our first sub-vertical covers brands associated with several activities. It spans:

  • Sports apparel and equipment.
  • Outdoors seasonal activities.
  • Apparel and footwear brands – from casualwear to basics.
  • Fast fashion (brands providing fashionable items at affordable prices with seasonal sales and fast cycles).

These industries are rapidly growing and the expectation of a continued exponential growth leads to challenges in the supply chain.

sports outdoors lifestyle

Luxury brands

Luxury brands commonly comprise apparel, luggage and eyewear firms. Today, consumers at every income level want luxury, which has led to a period of exponential growth in recent years. The industry is predicted to continue growing rapidly in the coming years, with more challenges in the supply chain on the horizon.

luxury brands lifestyle


The Toy industry covers brands selling physical toys, games, and other toy-related accessories. The industry is characterized by new manufacturers producing hundreds of new toy varieties, making the industry a crowded and diverse place. This industry expansion leads to more supply chain complexity, increasing the need for efficiency and visibility.


Baby strollers

These are brands dedicated to baby equipment, including strollers. The safety of the child is of utmost importance. Adding to the complexity of the supply chain is the need to stay on top of fashion trends and colors while producing in a sustainable way.

strollers lifestyle

Textile manufacturers

These are companies dedicated to the production of textiles to be used in manufacturing. The market is highly competitive, and customers have great demands, requiring faster, timely and accurate delivery. Like many others, textile manufacturers have looked towards digital solutions to improve quality while reducing costs and delivery times.

Textile manufacturers lifestyle

Key enablers which we build your supply chain solutions around

Realibility pictogram
From sourcing to final mile delivery, gain precision and predictability in execution.
Agility pictogram
Support your multichannel need for speed across flows of cargo, data, documents, and payments.
Cost efficiency pictogram
Cost efficiency
Let us support you in creating solutions across the value chain for faster flows.
Let us support you in creating solutions across the value chain for faster flows.
Leverage our industry expertise regarding compliant and innovative supply chain solutions.
Let our experience in building sustainable supply chains guide your decision making.

How Maersk Supply Chain Management creates value for the Lifestyle industry

Digital innovation and today’s conscious consumer are creating an environment of constant change. By addressing all your needs, Maersk Supply Chain Management can help you build a supply chain that’s both agile and resilient. This is why more and more companies are selecting Maersk as their logistics partner.

Create solutions that fit like a glove

By integrating end-to-end processes and systems, we help eliminate inefficiencies.

Your needs met by Maersk’s integrated supply chain approach

  • Greater speed, reliability, and control
  • The agility to make decisions across touch points
  • Multi-channel networks
Supply chain management within the lifestyle industry

Got a growth plan up your sleeve?

Shift markets and sourcing-countries with greater efficiency.

Key aspects of a partnership with Maersk

  • A global extension of your team
  • Proven processes
  • Operational and developmental expertise
  • Contingency planning
Supply chain management within the lifestyle industry

Respond to customer demand, at the drop of a hat

We’ve got the agility to help you run efficient supply chains from production to delivery.

The benefits of Maersk’s integrated supply chain approach

  • Specialised teams
  • Continuous optimisation
  • Just-in-time logistics
  • On shelf availability
  • Minimal losses in sales
  • Reduced overstocking
  • Less cash tied-up in the supply chain
Supply chain management within the lifestyle industry

The changing shape of E-commerce Logistics

With millions of consumers switching online amidst stay-at-home measures and the forced closure of non-essential stores, lifestyle companies have had to pivot their logistics to meet the extraordinary rise in e-commerce demand. However, the impact of COVID-19 has made e-commerce logistics more complex than ever before with even the most established online lifestyle companies being pushed to the limit.

In this report that you can get access to below, we examine COVID-19’s impact on e-commerce logistics and interview Martin Holme, Maersk Global Head of Supply Chain Management and E-commerce Logistics and Christoph Stork, Maersk Global Managing Director of E-commerce Logistics to explore what it means for supply chains now, and in the future.

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