Creating value for the Lifestyle industry
Tailor-made supply chain solutions that fit every aspect of your business to a tee.
The Lifestyle industry takes centre stage and increasing transparency means brands are held more accountable than ever before. E-commerce is rising. There is an increased appetite for buying “right away” – or buying somewhere else. Social media has not only put the end-consumer in control, it has increased competition by helping small brands grow.
More recently, change has come in the form of events such as Brexit, disruptions caused by the China-USA trade war, and a possible slowdown in the global economy. In this climate, Lifestyle companies are looking to respond to customer demands that revolve around increased consumer interaction, speed-to-market, flexibility and sustainability. Maersk serves as a global partner that acts as an extension of your logistics and transport department. Our goal is to understand your needs.
We understand that these are the strong characteristics for your industry:
Do you have the courage to ‘self-disrupt’?
Today’s fashion and lifestyle consumers are defining product trends. In order to meet their demands, your business needs to have the courage to ‘self-disrupt’ your own identity along with the sources of old successes to realize change and win a new generations of customers.
Get a sneak peek into how Maersk can help you build both agility and resilience in times of constant change.
”The consumer psyche is changing fast. Technology leaders such as Amazon, Uber, Netflix and Deliveroo have raised customer expectations in terms of speed and convenience.”
Made for Change is the underpinning of our current actions and future aspirations. It details how we are fusing our focus on growth, value creation, and innovation with our steadfast commitment to lead our industry into a more sustainable future.
A solution that makes a real difference
Today’s Fashion and Lifestyle consumers are increasingly expecting companies to embrace sustainability. To meet those demands, H&M Group are committed to lead the fashion industry into a more sustainable future. Ocean transport plays a vital role in the industry, so H&M have chosen Maersk ECO Delivery to support a greener transport.
Get a sneak peek into how Maersk and H&M have joined forces in exploring sustainable solutions for the future.
The changing shape of E-commerce Logistics
With millions of consumers switching online amidst stay-at-home measures and the forced closure of non-essential stores, lifestyle companies have had to pivot their logistics to meet the extraordinary rise in e-commerce demand. However, the impact of COVID-19 has made e-commerce logistics more complex than ever before with even the most established online lifestyle companies being pushed to the limit.
In this report that you can get access to below, we examine COVID-19’s impact on e-commerce logistics and interview Martin Holme, Maersk Global Head of Supply Chain Management and E-commerce Logistics and Christoph Stork, Maersk Global Managing Director of E-commerce Logistics to explore what it means for supply chains now, and in the future.
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