Creating value for the Lifestyle industry

Tailor-made supply chain solutions that fit every aspect of your business to a tee.

Industry overview

The Lifestyle industry takes a center stage and increasing transparency is leading brands to be held accountable more than ever. E-commerce is rising. There is an increased degree in buying “right away” or buying somewhere else. Social media has not only put the end-consumer in control, it has increased competition by helping small brands grow exponentially.

More recently, change has come in the form of events such as Brexit, disruptions caused by global trade tensions, and a possible slowdown in the global economy. Under these dynamics, Lifestyle companies are looking to respond to customer demands that are tackled with increased consumer interaction, speed-to-market, flexibility, and sustainability. Maersk serves as a global partner that acts as an extension of your logistics and transport department. Our focus is around your needs.

We understand that these are the strong characteristics for your industry:

Peace of mind

Consumer Trends

  • Radical need for transparency and sustainability
  • Greater speed in responding to changing consumer dynamics
  • Increasing need for agile made-to-order production and changing demands across locations


  • Global coverage to support growth across an evolving geographical footprint
  • Rapid emergence of sales in specific markets
  • Shift in sourcing locations

Supply Change Efficiency

  • Consumer oriented and demand-driven supply chain
  • Ever-faster speed to market require higher degree of productivity through greater efficiency and control
  • More integrated end-to-end processes reducing friction in the supply chain

Do you have the courage to ‘self-disrupt’?

Today’s fashion and lifestyle end-consumers is defining product trends. In order to meet their demands, your business needs to have the courage to ‘self-disrupt’ your own identity and the sources of old successes to realize these changes and win new generations of customers.

Get a sneak peek into how Maersk can help you build both agility and resilience in times of constant change.

”The consumer psyche is changing fast. Technology leaders such as Amazon, Uber, Netflix and Deliveroo have raised customer expectations in terms of speed and convenience.”

McKinsey and BOF
The State of Fashion 2019

Made for Change is the underpinning of our current actions and future aspirations. It details how we are fusing our focus on growth, value creation, and innovation with our steadfast commitment to lead our industry into a more sustainable future.

Steve Rendle, Chairman and CEO VF Corp. 2018
Apparel Insider

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