Events

Explore the future of freshness at Fruit Attraction São Paulo 2026

Summary: Talk to our cold chain experts to understand how your perishables business can deliver fresh and quality fruit produce amid market fluctuations.
10 Feb 2026
Latin American farmer harvests limes from orchard.
Fruit Attraction

Fruit Attraction São Paulo 2026​

24 – 26 March
Booth: F27
São Paulo, Brazil

Table of contents

    Be ready to safeguard fresh produce quality amid disruptions

    With health a growing focus for consumers, Latin America remains a major hub for global fruit production. This has led to a need for agile, resilient and sustainable logistics that can deliver freshness, from farms and orchards to markets across the globe.

    Fruit Attraction São Paulo 2026 brings together key stakeholders from across the fresh produce supply chain, including growers, exporters, cold chain experts, and logistics providers. The goal: to explore the latest trends, technologies and solutions shaping the future of fruit logistics.

    Shaping resilient growth for today and tomorrow

    Discover how an integrated, resilient cold chain can protect your produce, strengthen your margins, and keep your business competitive, today and tomorrow. 

    StarRipe reefer containers being transported via Laura Maersk container ship.
    Cold chain logistics pictogram

    Connected cold chain

    Our owned ocean, air, rail and road assets, alongside technology platforms, ensure you of support from end to end, giving you control over operations, costs, and results within your cold chain.

    Reefer expertise

    Maersk’s cold chain experts leverage a century of experience with perishable cargo and the latest technologies to deliver optimal shelf life and minimise delays and wastage.

    Warehousing pictogram

    Cold storage

    Our network of state-of-the-art facilities, located in proximity to key agricultural zones and major ports, is designed to understand and ease customer pain-points by optimising efficiency, productivity and capacity.

    Eye

    Cold chain visibility

    With Captain PeterTM, you can remotely monitor container temperature and relative humidity in real time, empowering you with the control to take proactive action for your perishable cargo.

    Meet our team of experts

    Our cold chain experts at Fruit Attraction São Paulo 2026 can answer all your questions. Make an appointment with them to discuss your unique needs. 

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    Meet our team of experts

    Our cold chain experts at Fruit Attraction São Paulo 2026 can answer all your questions. Make an appointment with them to discuss your unique needs. 

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    Explore more on these topics

    Cold Chain Logistics Refrigerated Cargo Perishables Reefer

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