Calender

Fruit Attraction 2025

Stand 4C20 - Pavilion P04​
30 September - 2 October
Madrid, Spain​

Forklift in cold storage warehouse with stacked crates.

Driving freshness: The future of fruit logistics in Europe

With health a growing focus for consumers, Europe continues to be a major hub for global fruit trade. This has led to a need for agile, resilient and sustainable logistics that can deliver freshness, from farms and orchards to markets across the globe.

Fruit Attraction 2025 brings together key stakeholders from across the fresh produce supply chain, from growers and exporters to cold chain experts and logistics providers. The goal: to explore the latest trends, technologies and solutions shaping the future of fruit logistics.

Integrated solutions for your cold chain needs

Our cold chain experts are looking forward to sharing insights into how Maersk can take care of delivering your fruits and vegetables on time, in perfect condition, so you can focus completely on your core business.

Cold storage

To meet the growing demand for cold storage, we are building state-of-the-art facilities around the world at major reefer ports. These facilities are designed to understand and ease customer pain-points by optimising efficiency, productivity and capacity. Case in point– the launch of our new Maersk Maasvlakte 2 cold store in Rotterdam. This facility, located close to the port, is equipped to help you lower GHG emissions and can be used as a bonded warehouse.

Captain Peter™

Track your refrigerated cargo during transit with our reefer visibility product, Captain Peter™. This tool allows you to monitor and control your cargo’s journey in just a few clicks. Get instant notifications whenever there’s a slight deviation in your container’s temperature, filter shipping information conveniently and share live data with your vendors securely through API integration.

Cold Chain Management

Every handover in the movement of your fruits and vegetables from farm to plate is an added layer of risk. Temperatures may fluctuate, documentation may be missing, or unexpected events could cause delays that will affect the quality of your cargo and increase costs. Maersk Cold Chain Management (CCM) is an integrated service offering both the physical assets and digital capabilities to enable true end-to-end supply chain management.

Cold Chain Solutions

Looking for a reliable, end-to-end logistics partner who can meet all your cold chain needs? Maersk Cold Chain Solutions takes care of the end-to-end transport of your perishables, while reducing risk and administrative workload. Our expert local teams will assess your supply chain and streamline your logistics network to support your core business.

Book a meeting

Our cold chain experts at Fruit Attraction 2025 can answer all your questions. Make an appointment with them to discuss your unique needs.

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Book a meeting

Our cold chain experts at Fruit Attraction 2025 can answer all your questions. Make an appointment with them to discuss your unique needs.

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