Speaking with Lily Bui, Sales Manager at US Masterbatch JSC.

US Masterbatch Joint Stock Company specialises in producing high-quality masterbatch – solid additives required to produce plastic products. The company was looking to switch to a more reliable logistics provider within Asia. Read on for the full story.

Masterbatch makers

Have you ever heard of masterbatch? It’s a solid additive that’s used to make plastics colourful or give it other properties. Vietnam-based company US Masterbatch JSC is a manufacturer and global exporter of masterbatch. They take pride in developing top-quality, innovative, cost-effective solutions for customers who require colourant and additive functioning materials.

Cancelled containers and delays

Before shipping with Maersk Go, the company was not using an integrated logistics management platform. They faced a myriad of challenges, such as shipping costs that were not transparent, limited container capacity, and lack of shipment visibility.

Additionally, the COVID-19 pandemic in 2020 disrupted freight services— leading to cancelled sailings, port delays, and container shortages. All of this resulted in significant delays in exporting merchandise from Vietnam.

The company also had containers rolled, which caused further delays in shipments and deliveries to customers. These situations were impacting not only their business but also their values, preventing them from providing their customers with service excellence.

There was one time we were shipping 4 containers in one go from Vietnam, but on the last day of the loading date, we got a notice from a third-party vendor stating that our booking had been cancelled. That is unacceptable.

Lily Bui
Sales manager

Getting full visibility

US Masterbatch JSC has many customers in different countries, so they have to be able to move their cargo across various global and regional borders. This requires proper management of time and workload. Switching to Maersk Go's digital logistics platform equipped them with a new way of working, tracking, and managing their supply chain – gaining full spectrum visibility and control over their cargo’s journey, including estimated times of departure and arrival. This helped US Masterbatch JSC not only ensure their products arrived on time, but also saved them money because they could check prices instantly online.

Masterbatch two women employees

Taking control of their supply chain

Partnering with Maersk Go provided US Masterbatch JSC with a comprehensive digital logistics platform and access to an extensive route network. This gave their business better stability to move along with the efficiency they desired. With instant schedules and rates, their shipments were now being prioritised and loaded according to plan. It also enabled them to reach new markets within Asia, by providing them access to an extensive intra-Asia route network.

We are thankful to be working with a partner like Maersk Go, who is always evolving, improving and trying to bring more value to customers.

Lily Bui
Sales manager

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