How FMCG companies benefit from supply chain visibility
The global market has witnessed increased demand volatility in recent years.
This has forced FMCG businesses to deal with capacity constraints, container shortages and port congestions in the absence of transparency and predictability in their supply chains. Unlike in the past, when FMCG companies focused mainly on delivery to stores, supermarkets and wholesalers, today, brands are expected to cater directly to the consumer, often via e-commerce. This calls for a significant revamp of FMCG supply chains, allowing for delivery to local hubs and direct to consumers.