E-book: Digitalisation in the lifestyle industry (part 3)

Customer-centricity should remain at the core of all business decisions. Luckily, numerous innovations in technology and digitalisation have come to the fore of the lifestyle industry and are available to enhance customer experience while optimising business practices.

Opportunities for new customer experiences with digital lifestyle solutions

The three-part e-book series has focused on how digitalisation can positively impact the lifestyle industry. This series has been broken into multiple parts in order to focus on different aspects of the industry’s supply chain:

• Part one of our three-part e-book series, Threading the digital needle illustrated:
• Ways that the manufacturing and sourcing processes can be optimised through digitalisation
• Part two of the series, Tailoring the digital suit(e), focuses on how:
• Automated quality inspections and data entry can be enabled through technology in the midstream portion of the supply chain
• Now, part three of the series, Trimming the digital edges, will explore:
• New technology being deployed in retail locations, inspiring purchases with digital showrooms and enabling instant gratification with last-mile delivery optimisation.

This three-part series aims to demystify the ways that digitalisation can enhance customer experience for the lifestyle industry. Working with new technologies fashion companies can enjoy newfound visibility and transparency, reduction in waste, increase in sales, and more sustainable delivery options.