Customs has always been fundamental to supply chain success, but its importance has accelerated in recent years and businesses are starting to recognise efficient border processes as a unique selling point in the market.

However, the industry is forever changing, and as it embraces the age of digitalisation, the value of using accurate data in an intelligent way is growing more and more.

So what’s next for customs in the digital age? In the video above, Maersk Global Head of Trade and Customs Consulting, Lars Karlsson, discusses the creation of a ‘passport for goods’ that will enable smoother border processes through trusted trade lane creation.

Customs and Artificial Intelligence

Lars also discusses the role of artificial intelligence (AI) in the world of customs, saying that 2026 will be a turning point for AI and its application will lead to smarter customs processes.

Maersk’s Global Trade and Customs Consulting experts are available to support businesses with their customs strategy, including staying up to date on the latest regulations through the AI-powered Global Trade and Tariff Studio product.