The impact of ecommerce on FMCG supply chains

The global market has witnessed increased demand volatility in recent years.

This has forced FMCG businesses to deal with capacity constraints, container shortages, and port congestion in the absence of transparency and predictability in their supply chains. Unlike in the past, when FMCG companies focused mainly on delivery to stores, supermarkets and wholesalers, today, brands are expected to cater directly to the consumer, often via ecommerce logistics services. This calls for a significant revamp of FMCG supply chains , allowing for delivery to local hubs and direct to consumers.

Is end-to-end visibility the solution for your FMCG supply chain? Find answers to this question and learn how FMCG businesses can benefit from supply chain visibility below.