Case studies

From visibility to value: How smarter logistics transformed a global denim brand

Summary: Discover how a leading lifestyle brand achieved significant top and bottom-line benefits through automated logistics processes that provide full visibility of inbound and outbound shipments.

07 Jul 2025

Discover how a leading lifestyle brand achieved significant top and bottom-line benefits through automated logistics processes that provide full visibility of inbound and outbound shipments.

A strategic collaboration

A global apparel pioneer founded in 1853 - our customer is renowned for revolutionising denim. With Pakistan and Bangladesh serving as their primary sourcing markets, Maersk has played a critical role in optimising their regional logistics.

Our partnership began in 2011 with a modest 18,000 CBM. Over the years, it has evolved into a global engagement. Today, we manage 60–70% of their total logistics footprint. This includes integrated services across ocean freight, air, LCL, warehousing and distribution, Eco-Delivery, and end-to-end supply chain management.

As a trusted 3PL partner, we manage their full logistics operations in Pakistan and around 30% in Bangladesh. As their ocean carrier, we handle 70–80% of volume from these sourcing hubs.

Addressing inventory challenges

Given our customer’s global presence and substantial cargo volume, issues such as pilferage and missing quantities at destinations were leading to carton and piece shortages, resulting in lost sales and revenue. Maintaining the right inventory levels in stores was crucial.

RFID solution implementation

To address these challenges, we proposed a RFID solution:

Scanning: RFID scanning for each carton.
Real-time validation: RFID EPC against UPC (Pre-ASN) through third-party software.
Reporting: Manual discrepancy reporting through weekly reports.

Maersk RFID Cargo Flow

Benefits of RFID technology

Proven benefits of deploying RFID scanning technology at origin points, including:

Enhanced inventory visibility
Validation of factory packing accuracy
Minimisation of cargo losses and pilferage
Support for factory performance management and continuous improvement
Early identification of issues and mitigation actions close to the factory
Enabling item-level customised product operations at the origin, typically performed at the destination distribution centre

Milestones and achievements

On February 29, 2024, we inaugurated the RFID scanning system in Karachi, Pakistan. Our journey began in 2020 with manual scanning of 150-300 cartons per week. By early 2022, we implemented a gantry system, increasing capacity to 300-1,000 cartons per week. By the end of 2022, we automated the process and developed an app, boosting weekly scanning to 3,500 cartons. In 2023, we installed a conveyor Belt setup, further increasing the rate to 7,000-9,000 cartons per week. As of 2024, all five setups are operational, with an anticipated average scanning rate of 18,000 cartons per week. We are now working towards 100% cargo scanning.

Improved efficiency through automation and insight

High inventory accuracy (98%+) and visibility, enhancing the consumer experience

Prevention of inventory gaps and digital customer advisories, opening new sales potentials

Improved supplier compliance with <1% cargo discrepancy, reducing risks of customs issues and theft/pilferage

End-to-end supply chain visibility and traceability

Enabling a Direct Ship service model

Logistics that scale with your business

This transformative journey has been driven by innovation, dedication, and a commitment to efficiency. Our team’s relentless efforts have resulted in a seamless and advanced RFID infrastructure, setting new benchmarks in scanning capabilities. As we enter this new chapter, we are excited about the possibilities this state-of-the-art setup brings to our operations. It’s not just about technology; it’s about enhancing accuracy, speed, and overall operational excellence.

The customer has since implemented RFID scanning at the origin, creating an annual value of $1 million. They are now looking to expand this solution to all major origins, including Egypt and Turkey, although there is no strict timeline for this expansion yet. They will require suppliers to install RFID systems in their facilities to scan and pack products, enhancing upstream visibility across the entire network from suppliers to downstream destinations. Numerous additional projects are being explored, such as using RFID to optimise their payment process, with more benefits expected to emerge.

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