Trends and Challenges in Supermarket Supply Chains


Supermarket supply chains are complicated at the best of times. However, this complexity is only likely to grow amid rising geopolitical pressures and black swan events like COVID-19 which have exposed just how vulnerable global logistics is to disruption. As a result, businesses across the world are shifting focus towards improving the resilience and flexibility of their supply chains in order to better prepare for future disruptions. For supermarkets, however, this poses some unique challenges that are exacerbated by decreasing profit margins, waning customer loyalty, and the rise of omnichannel shopping.

In this report, we hear from Maersk’s Global Head of Retail, Johanna Hainz, Global Head of Cold Chain Logistics, Katharina Poehlmann, and European Head of Program Management, Jordi Avellaneda De La Calle, on the challenges supermarkets are facing today and what solutions are available to them.
Johanna Hainz, Global Vertical Head, Retail
Johanna Hainz
Global Head of Retail at Maersk
Katharina Poehlmann
Katharina Poehlmann
Global Head of Cold Chain Logistics
Jordi Avellaneda De La Calle
Jordi Avellaneda De La Calle
European Head of Program Management

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