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  • In business since 1993, established in Bangkok Thailand, headquartered in Bangkok, Thailand.
  • TAP is part of the Heineken group, and pride itself with best in class brands in mainstream and premium beer segments.
  • Annual revenue of USD 150 million
  • TAP employs more then 300 people and holds 18% of market share in Thailand


  • The customer had a long standing relationship with an incumbent broker as they started doing business together over 15 years ago, however, they started to look for other options.​
  • Customer required to hire skilled labor for unloading their cargo. (Labeling Bottle, Malt). ​
  • Customer needed to pay Advance Duty THB 200,000 per shipment from the existing broker.​
  • Customer had 60 day credit from their billing cycle.​

The Solution

One stop service

  • Centralized & standardized operations (One Maersk team for multiple factories)

Credit Simulation

  • Maersk created credit simulation, aimed to evaluate requests for credit days

E Payment

  • Maersk established the use of E-Payment (Transfer duty directly to Customs Bank) & started trial shipment where we have no import duties.​

SOP created

  • On-site visits to customer factory with Products & Delivery team to understand and create SOP for smooth service in 1st trial shipment.

The Result

The customer was extremely satisfied with the work Maersk presented. Customer is now implementing E payments, and have accepted Maersk credit approval solution. Customer decided to confine their next lines of products to Maersk, following success of trial shipments.

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