Creating value through logistics solutions for the FMCG industry

Industry overview

Fast moving consumer goods (FMCG) form one of the largest industries worldwide. From our morning showers with a jojoba shampoo to our oats and fruit breakfast, or office outings at a local pub or snacks at a street vendor – our worlds spin around consumer goods.

The industry today is constantly being disrupted by ever-changing consumer preferences and new technologies. Customers demand innovative products, which means producing a wider range of goods at higher volumes quickly. In developing markets, consumers are also spending more, which raises the call for an expanded supply chain.

According to Allied Market Research, the global FMCG market is predicted to reach $15,361.8 billion by 2025, growing at an incredible 5.4% in the next five years. New avenues providing greater business opportunities. Research from Statista also shows that eCommerce is growing faster than traditional brick and mortar stores every year. Consumers are demanding new product offerings such as healthier and sustainable products, and this is expected to open new roads for FMCG players.

Maersk – an able partner

FMCG leaders from all over the world trust Maersk with their logistics because we understand the ins and outs of their operations. A dedicated in-house team of experts boosts our services by catering to every brand’s unique requirements. We specialise in several sub-verticals including Food, Beverages, Home Care, Personal Care, Tobacco, Cosmetics, Tissue and Hygiene Paper, and Consumer Packaging.

Our expertise in consumer packaged goods (CPG) supply chains helps build solutions tailored to your products and needs, by understanding the market and the change in consumer preferences.

Maersk an able partner

Accordingly, the supply chain trends emerging in the FMCG industry are:

Chain link

Supply chain agility

  • Flexible solutions for the changing transportation and FMCG logistics needs.
  • Smaller shipments more direct and focused on quicker reactions.
  • Alternative transport modes to support the global supply and demand changes are required to secure speed to market and to reduce the risk of delays.
  • Regionalisation of supply and demand, with FMCG companies shifting their sourcing areas to markets where products are manufactured and sold.
  • The concentration of providers means that FMCG companies need to work closely with their business partners to achieve their overall goals.
Supply chain technology

Rise of supply chain technology

  • Data-driven supply chain optimization through real-time visibility and cloud-based solutions.
  • End-to-end data visibility facilitating decision-making processes.
  • Transformation of traditional supply chains by the Industrial Revolution 4.0 with advanced robotics, autonomous technology systems and additive manufacturing.
Sustainability focus

Sustainability focus is increasing

  • Visibility into the most environmentally friendly transport and logistics options.
  • Expertise and advice to support the sustainability agenda.
  • More focus on reducing plastic and waste in the FMCG supply chain.
  • Emphasis on compliance on environmental and ethical production choices and increasing the customers’ awareness through sustainability labels.

Adding value to our customers

With Maersk as your partner, take advantage of our deep understanding of the FMCG industry to build a more efficient supply chain.

We focus on offering agile solutions characterised by safety and digital innovation, led by a global team of highly talented logistics professionals.

FMCG supply chain management

Changes in lifestyle majorly drives the growth of the FMCG market. Moreover, increase in global population, growth in awareness of FMCG products, frequent launches of new products, and effective advertisement of the FMCG brands are the other factors that boost the growth of the global fast moving consumer goods market.

- Allied Market Research

I have to say, in light of the situation going on now with COVID-19, Tradelens has been the best investment I have made to my Supply Chain. I have been through 9-11, the Northeast Blackout of 2003 and Hurricane Sandy, and now that we are going through COVID-19, it’s very clear that a robust platform like Tradelens is nearly a necessity these days. I would like to send an email to my full team to make sure they have full access and they utilise it.


- Vice President of Operations of a leading cocoa trading company

Reaching China with a faster, more reliable route

Saving time on transits is a critical component to minimise operational costs. When a leading milk powder maker in Europe was looking for a faster and cost-efficient way to reach China, we were up for the challenge. Our experts designed a specialised intermodal solution enabling the customer to shorten transit time by almost half with 95% reliability of on-time deliveries.

Find out more about our intercontinental rail solution here.

FMCG Milk Powder

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