How Maxim Exports added efficiencies to their supply chain with Maersk Go

What does it take to surge ahead in the ceramic business? A range of world-class products is a must. However, that’s just one half of the story. Moving the right products to the right markets at the right time and in the right quantity is equally important.

The logistical component assumes greater significance when it comes to export of high-quality digital tiles. As demand for this important commodity continues to grow, manufacturers need to adapt their logistics planning to cater to the requirements of the global market.

Here’s a snapshot of how Maxim Exports is driving business growth with Maersk Go.

A pioneer in the Indian ceramics market

Maxim Exports is a premier manufacturer and exporter of ceramic tiles. Based in Ahmedabad, India, the company has been in business since 1999. Under the able leadership of Mr. Saket Shah, the CEO, Maxim Exports was one of the first Indian exporters to be internationally recognised for producing high-quality digital tiles.

As a 3-star export house, the company ships its products to over 20 countries in the Middle-East and Africa. With an eye on emerging markets in Europe, the US and Latin America, Maxim Exports is looking to expand their footprint and add 3 new offices to their tally of 4 by the end of 2024.

While the company is switching gears to accelerate business growth, it did face a lot of logistical challenges that made it dial Maersk Go.

Inefficiencies stemming from fragmentation

One of the biggest challenges was that of booking a container. With multiple vendors vying for business, coordination proved a massive effort. The amount of time and energy spent in getting shipping rates was staggering.

After the booking was made, the company had to constantly follow up to check the status of their shipment just to know where their cargo was. Due to multiple logistics partners, timely delivery was always a big concern. The sheer amount of coordination added to the operational cost as well.

The company also had to contend with the issue of dynamic booking rates. The volatility of global logistical landscape reflected in the fluctuating booking rates. At times, the company had to pay a premium rate to ensure on-time delivery. All this changed with Maersk Go.

A game changing solution

Maxim Exports needed a one-stop shop for container booking and tracking. And that is exactly what Maersk Go offered. The digital platform enabled the company to book space and track shipments with just a few clicks. Maersk Go went a long way in streamlining operations and instilled flexibility into the company’s supply chain.

The Lock Rate feature of this novel service allowed Maxim Exports to share freight prices with importers at least a month before the actual shipping date. The key to navigating fluctuating rates, the Lock Rate feature allowed the company to plan shipments weeks in advance.

Towards new heights

With the ability to make bookings at their own convenience, without the need for constant follow-ups, Maxim Exports has been focusing on growing business. Easy access to transparent and upfront pricing is supporting their growth ambitions in a big way. Having found a reliable logistics partner in Maersk Go, the company is expanding its product portfolio of export commodities. By 2025, the company aims to export at least 10 new products.