Seize the electronics wave in Brazil

The consumer electronics business in Brazil presents a treasure trove of opportunities. But it also comes with a set of unique challenges.

That’s why supply chains in the country must be wired differently.

To unlock growth and achieve success, you must have a deep understanding of the Brazilian electronics market and be clued into the behaviour of the consumers. This, in turn, will help model your supply chains differently.

Currently, supply chains in the region face several challenges, including:

• Disruptions to the movement of consumer electronics cargo
• Newer consumer trends and the absence of better sourcing strategies
• Visibility of cargo movement
• Need for more climate-friendly transport

What can help you meet these challenges?

What aspects of your supply chain can you improve?

In this video, our experts Maria Fernanda Velez, Regional Lead Logistics Manager, Latin America and Daniela Craig, Vertical Sales Manager, East Coast South America, take you through strategies to effectively tackle these issues and offer valuable guidance on how businesses can navigate the complex landscape of supply chain management in Latin America.