A story about how a retailer streamlined their setup across more than 10 countries.


Reimagine coordination

The background

Retail is one of those industries that demand extraordinary logistical agility. To achieve that, it’s essential to make sure that every step of the supply chain is efficient and organised enough to accommodate the ever-changing need for speed.

Our customer is one of the top ten retailers in the world with stores across the globe. They have established themselves as a brand that always has the right offer for their customers, and at a consistently competitive price point.

Reimagine coordination

The challenge

The customer retails in over 10 countries and sources most of their total volume from China. For an operation of this magnitude, consolidation was a persistent challenge. A few years ago, the company embarked on a journey of internal transformation, spanning all the countries hosting their stores.

Before the planned transformation, the customer’s ocean volume was decentralised and complicated. Each of their market locations were interacting with multiple freight forwarders for various requirements. They worked with this decentralised model for several years, but it had started consuming far too much time, money and resources.

The company started looking for a partner who not only had the expertise in simplification of supply chains but could also implement a solution without curbing their scale and speed.

Reimagine coordination

The solution

As a top retailer, speed is paramount for the customer. Every week they have items that need to be in stores within a specific time. Being one of their key direct contract partners, we understood the time-sensitivity of the project. We conducted trial shipments to all the destination countries so that any potential issues could be detected and fixed at the time of the final implementation. To make the test run a success, our dedicated sales and customer service teams were in close contact with the customer, to take continuous feedback and implement corrective actions wherever necessary. Once the trial concluded, Maersk implemented the solution simultaneously for all the locations.

Reimagine coordination

The result

Centralising their ocean freight has yielded great results for the customer and our collaboration. Within three years, their ocean FFE with Maersk has grown more than a hundred times, and destinations have expanded to more markets across the globe. In 2020, our customer also commenced utilisation of our air freight and intercontinental rail service from China to Europe. In the future, our association is expected to grow further to include many more efficient solutions.

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