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With disruption now being widely regarded as the 'new normal' in the world of supply chains, businesses are continuing to explore various avenues in their quest to build resilience.
Maersk's recent survey revealed that investments in new technology are a key priority for European businesses looking to add some much-needed stability in 2025, with the likes of 1 in 3 saying they’ll soon be focusing tech budget on supply chain monitoring, tracking, and visibility solutions.
However, technology in logistics is a vast spectrum, so finding the right formula for success can undoubtedly be a challenge. And in such difficult times, ensuring these investments are achieving the value you set out for them to achieve is imperative.
Value-Driven Investment in 2025
In the final episode of our two-part video series, Juan Cajiao (Maersk Global Head of Market Activation) discusses the evolution of technology in 2025 and how businesses can realise the value of their investments to stay on track throughout the year.
Juan also outlines the rise to prominence of Artificial Intelligence (AI) and how it can be used effectively, as well as the risk factors that come into technology adoption in an unpredictable world.
Click here to watch episode one of the series, ‘Building End-to-End Resilience’, and discover more on what to expect in 2025 on Logistics Insights.
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