Discover new paths to optimisation in FMCG logistics

Waste-minimisation is a key opportunity for supply chains that are exploring ways to reduce costs. Take a deeper look at how it directly affects supply chain profitability and efficiency, all the way from origin to destination.

FMCG businesses are beginning to see their supply chains as enablers for growth. They also want to shift focus from lean operations to risk mitigation. For this, they need visibility across vulnerable points and supply chain stakeholders in real time, not just to keep an eye out for disruptions, but to improve efficiency, optimise inventory management, and increase speed to market. How can FMCG supply chains make this transition?

Saving time on transits is a critical component to minimise operational costs. When a leading milk powder maker in Europe was looking for a faster and cost-efficient way to reach China, we were up for the challenge. Our experts designed a specialised intermodal solution enabling the customer to shorten transit time by almost half, with 95% reliability of on-time deliveries.

Find out more about our intercontinental rail solution here.

To keep up with the changing needs of their customers, FMCG businesses have leveraged their partnerships with logistics providers and focused on achieving real-time end-to-end visibility. The key ingredient here is technology. Innovations such as predictive analytics and machine learning help mitigate risks by identifying potential disruptions and allowing you to take better decisions quickly.

In this video, our experts discuss the current trends in the industry, challenges faced by FMCG businesses, and the importance of end-to-end supply chain visibility.

The year 2020 marked a significant growth in e-commerce for FMCG companies. Now, businesses like yours can directly engage with consumers to understand the dynamic market trends. This process is aided by innovations such as demand forecasting and predictive analysis.

Watch our experts Johanna Hainz, Former Global Head of FMCG, A.P. Moller - Maersk, and Tony Hotine, Global Head of 4PL, A.P. Moller - Maersk, talk about leveraging technology and innovation for the growth of FMCG businesses.

FMCG supply chains are complex. They are prone to unpredictable risks that could slow down business. To keep up with these contingencies, your supply chain needs to be smart, flexible and resilient.

Our experts Johanna Hainz, Global Head of FMCG and Retail, A.P. Moller - Maersk, and Tony Hotine, Global Head of 4PL, A.P. Moller - Maersk, share their observations on the must-haves of supply chain transformation for FMCG businesses.

As a fast-moving segment, the FMCG sector has always been quick to recalibrate its next steps whenever faced with changes. However, the past few years have thrown far too many curveballs, too fast. The dramatic shift in consumer preferences, uncertainty of the pandemic and geopolitical turbulence have together put tremendous pressure on their fragmented supply chains.

This report walks you through the major trends that are stirring up existing FMCG setups. It also shines a light on how to synchronise the disparate aspects of supply chains to gain visibility and resilience.

Fast-moving consumer goods — at least some of them — have become emblematic for 2020.

If there was ever any doubt about the importance of resilient supply chains in the fast-moving consumer goods (FMCG) sector, one need only recall the expanse of empty shelves that had once held toilet paper or pasta at the onset of the Covid-19 pandemic. In March, in the UK alone, there was “more than £1bn worth of food stocked in people’s houses than there was three weeks ago", according to Helen Dickinson, chief executive officer of the British Retail Consortium.