Our data-driven logistics solutions are empowering businesses with more predictability, agility, and resilience. Protecting our customers’ data is critical to this digital transformation.
Why data ethics matter
While data is an enabler for integrated logistics services, its storage and use must be proactively managed to avoid abuse and privacy infringement. Our data ethics policy covers the human right to privacy, use of artificial intelligence, and the use of confidential data.
Through cross-functionally anchored governance, we ensure technologies and data are used to innovate and further optimise our services, sustainability initiatives and operations, while being compliant to regulations and adhering to high ethical standards, in line with our Maersk Core Values.
We demonstrate leadership in our ability to ethically manage and use data, with customers trusting that we use their data appropriately, and do not abuse or lose their trust. We prepare Maersk for a future with high ethical standards for data as a differentiator for our customers and support to our employees.
Priorities and actions
Taking an ethical lead
Our data ethics programme enables Maersk to grow in accordance with our vision and set a high bar for the ethical use of data in our industry.
Evolving ethics for new realities
Our approach to data ethics takes into account the human right to privacy as it relates to data, the ethical use of artificial intelligence and careful use of confidential data.
The strong guiding vision on data ethics is necessary to grow in parallel with our increasing use of technology and corresponding volumes of data.
Maersk’s data ethics policy
We use and process data based on the principles of Transparency, Respect, Security, and Innovation with the overall purpose of creating value for our customers, employees, society, and investors, while protecting their data.