Customer experience encompasses all the interaction customers have with a brand, from initial engagement to post-purchase support — and it’s crucial to repeat business and sustained success. Yet despite best efforts, brand loyalty is falling. Armed with heightened demands, evolving preferences and the convenience of omnichannel, consumers are more empowered and fickler than ever before. Businesses must prioritise customer-centric strategies to thrive.

Yet, adapting to changing customer buying behaviours in today’s disruptive supply chain environment demands a degree of flexibility many businesses simply don’t have — but they can access by using online Less-than-Container Load (LCL) logistics booking. Those who integrate LCL logistics to prioritise customer experience will thrive amidst this unpredictable landscape.

So, why use LCL services to improve customer experience?

A female and a male working infographic

Flexibility in shipping options

LCL shipments provide flexibility for businesses and their customers. Smaller shipments allow customers to order products in quantities that suit their needs, reducing the risk of excess inventory or understocking.

This means customers can make purchasing decisions that align with their specific requirements, improving satisfaction and overall experience.

Keeping up with trends

With the influence of social media on shopping habits, new trends can come and go in a matter of weeks. The flexible nature of LCL means that businesses can react and meet demand in short spaces of time — staying agile in their product offerings and jumping on new trends before they go out of fashion.


Reliable deliveries

When product demand can surge up or down unexpectedly, businesses need a supply chain solution they can rely on to fulfil customer requirements. LCL logistics ensures this reliability. With predictable lead times and schedules, you can ensure customer satisfaction through the seamless movement of cargo and consistent service levels.

Cost-effective solutions

LCL logistics can offer cost advantages for customers, especially for smaller businesses or individuals who require fewer quantities of goods. By consolidating multiple shipments into a single container, LCL allows businesses to optimise costs and offer competitive pricing to customers. Affordability is a significant factor in the customer's purchase decision-making process and LCL logistics helps provide cost-effective solutions.

Real-time shipment tracking

LCL logistics often provides shipment tracking capabilities where customers are able to monitor the progress of their orders and receive updates on estimated delivery times. This transparency and visibility into the shipping process instils confidence and trust in the brand, enhancing the overall customer experience.

Real-time shipment tracking infographic

Customised shipments, satisfied customers

LCL services elevate the customer experience by providing the flexible and agile shipping that businesses need to keep up with consumer demand and secure long-term success in today’s competitive market.

At Maersk, our suite of LCL solutions ensure that even the smallest cargo keeps moving for a big impact. Our local LCL product experts and global customer service teams ensure we’re keeping our delivery promise that your cargo reaches its final destination on time and as planned. At Maersk, we offer instant LCL pricing online – simply log in to our LCL booking portal or download the Maersk App to get started. Pave the way for elevated customer experience with LCL logistics from Maersk.

For more on how Maersk LCL logistics can help drive better customer experiences.

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