Case studies

Doing the heavy lifting with specialised warehousing and distribution solutions

21 April 2020
Doing the heavy lifting for you with specialised warehousing and distribution solutions

How Maersk provided specific warehousing and logistics services to move a customer’s overweight cargo.

The rise in demand for bottled water in domestic and international markets provides a growing avenue for FMCG companies to expand their business. However, in a relatively seasonal market, companies require fast-moving supply solutions capable of meeting different requirements.


The customer:

Our customer is the third largest non-alcoholic beverage company in the US and is also a part of the world’s leading bottled water company. Its product portfolio comprises of various brands for flat and carbonated water across domestic and international markets. It also offers three (3) ready-to-drink tea brands with 350 stock-keeping unit (SKU) assortments.

The challenge:

The customer approached Maersk with a unique warehouse logistics predicament. As business increased, the customer was importing large volumes of cargo into their distribution centres near Carson, California.

The shipped bottled water containers weighed about 24-27 tonnes, restricting cargo movement to a specific area in the ports for drayage. The cost for the customer to reduce the loads on the import containers and dray elsewhere was unsustainably high.

Additionally, the fluctuating demand for the product made it necessary to maintain the capacity to expand its footprint and inventory on short notice. The company needed a water shipping solution to facilitate their fast-expanding business ambitions.

Our solution:

Prior to handling the warehousing solution, we were executing load reductions for the customer in order to facilitate the inland movement of containers.

Our team was able to provide a Maersk warehouse near the port and within the overweight parameters. This allowed faster drayage and product standardisation with fewer delays.

The key areas the solution was focused on:

  • Providing a warehousing facility close to the port which was able to handle special cargo.
  • Product customisation,which included the ability to correctly handle overweight cargo, shaving or shunting needs and weight product standardisation.
  • Flexibility to expand capacity as per seasonal requirements with the procurement of additional warehousing space.
  • Shipment management and inventory control.
  • Meeting the customer’s internal compliance reviews and KPIs.

The results:

Warehouse shipment
Warehousing facility close to the port
Oversized cargo
Product customisation
Agility pictogram
Flexibility to expand capacity
shipment managment
Shipment management

As a direct result of the Maersk team’s solution, the customer was able to rapidly increase its footprint throughout Carson. The facility and its operations met the customer’s logistics requirements and internal compliance, proving to be a well-oiled machine powering its business growth.

The customer benefited from:

  • Doubling of its business footprint from the initial 7,000 pallets.
  • The ability to handle an additional 5,000 pallets in overflows.
  • Standardised shipments based on the customer’s orders or complete stock transfers on the customer’s behalf to other warehouses.
  • Improved inventory accuracy and compliance performance.
  • Faster deliveries to end customers.

Creating Value for the FMCG industry

Find out more about our expertise in the FMCG industry and how we can help build solutions tailored to your needs here.

Anything you need, we’re here to help

Solutions

Solutions

We meet customer needs from one end of the supply chain to the other.
Contact us

Contact us

Our dedicated team of experts are here for you.
Find Prices

Ready to ship?

Look up rates for new shipments and inland tariffs.

Sign up to our newsletter

Sign up to receive weekly updates from Maersk on rates and information relevant to your business.