Unleashing the UPSIDE potential for the Technology & Electronics industry
What’s the UPSIDE?
The technology and electronics industry has a lot of moving parts. Between sourcing, assembly and distribution, a smartphone could move between half a dozen countries and time zones to reach a customer’s pocket. To keep every part in a technology value chain operating smoothly, you need a flexible supply chain solution. It needs to help you see what’s ahead while keeping an eye on what’s happened.
We believe integrated logistics is THAT vehicle for transformation. New digital platforms, connected physical assets and game-changing insights are the answer. Get a new perspective and unleash your UPSIDE potential with integrated logistics.
Industry overview
Technology companies are re-examining their value chains to improve resilience and agility. However, they still face challenges as the bottlenecks from the start of the decade persist. Today, a growing number of industry leaders and their lead logistics partners consider digitisation a strategic imperative for supply chains, with 61% of respondents in a recent report mentioning it as a source of competitive advantage.*
*Source: Gartner, April 2022
Along with technology, some distinct themes are providing companies within the industry with pivotal opportunities to grow:
Complexity of sourcing components
Digital transformation is gaining speed
Seamless integration through omnichannel retail
A tech-led push towards sustainability
Two key focus areas can help technology companies stay ahead of the curve
Agility to drive growth
- Increasing visibility: A global survey found that visibility was a big challenge for supply chain executives, with only 2% of respondents claiming to have visibility beyond the second tier of their supplier base. Companies need to share critical information through the value chain to tackle uneven demand and enable proactive planning.*
- Accelerating digitalisation: Digitalisation of the supply chain enables companies to address new consumer needs and improve efficiency in reaching their target markets. It can help make technology companies faster, more flexible and more accurate in tackling disruptions.
- Developing omnichannel capabilities: Consumers’ expectations of the shopping experience are changing. For technology companies, failure to offer a multi-channel experience can cause them to lag behind more agile competitors.
- Improving speed and reach: Speed throughout the supply chain can lead to unprecedented gains for technology companies. A fast supply chain has become a competitive advantage, helping boost market share and customer loyalty.
Resilience against current and future challenges
- Strategic sourcing: Recent global research showed that companies increased their inventory during the pandemic more than diversifying their sourcing. However, regionalisation of supply chains was still a top goal, with 90% of companies wanting to implement it over the next 3 years.*
- Collaboration: Despite a rise in transparency, supply chains remain fragmented, with different departments operating on different KPIs. Sharing of information between stakeholders can reduce larger impacts on revenue and help deliver during contingencies.
- Accelerating digitalisation: Technology companies are investing in supply chain analytics and alternate sources to better manage disruptions. These investments can also help lower the cost of raw materials.*
A perfect fit to achieve serious sustainable goals
With the clear sustainability purpose, Electrolux aims to achieve climate neutrality in its operations by 2030 and throughout the value chain by 2050. Electrolux sees a partner in Maersk who also has ambitious commitments to reducing carbon emissions and has signed up for Maersk ECO Delivery to make a difference. Filippo Milanese, Chief Purchasing Officer at Electrolux, reveals three reasons why he thinks Maersk is a perfect fit for Electrolux; and how together they can show end-consumers that they are serious about change and ready to walk the talk on matters of sustainability.
The world of transport and logistics makes global trade tick like clockwork, connecting producers and suppliers with consumers through global supply chains. It is a complex machinery with many gears and wheels that need to connect and work in tandem to move products seamlessly from A to B. This is why HP have worked closely together with Maersk since 2010 to streamline its supply chains. HP and Maersk have had a long-standing and trusted relationship.
We have been very pleased to see how Maersk has kept honoring our agreements during challenging times in the past two years. This is also why we have awarded Maersk our best partner in Delivery in 2021 and why we are already engaged in conversations of how to further shape our collaboration.
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