The FMCG industry has handled multi-country suppliers and manufacturers for decades so it's natural to assume that it couldn't get any more complex or fragmented. The reality is that it did, and now the players are taking corrective measures that are strategic rather than reactive.
Today, the FMCG landscape is dominated by a consumer who is a sustainability advocate and a global situation that is fragile at best. Now is the time when the FMCG industry must re-evaluate its supply chains on the parameters of resilience and flexibility.
What you can expect from this report
- The modern consumer’s profile and preferences
- Where should sustainability be in the overall strategy
- Why the world is gravitating towards emerging economies
- Expert opinion on reducing fragmentation
- What’s next for the FMCG industry
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