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Asia Fruit Logistica 2019: Maersk delivers on fresh produce promise

24 June 2019

Maersk reinforces its commitment to providing solutions for refrigerated cargo trade at Asia Fruit Logistica in Hong Kong. Come and meet our reefer experts at stand 3C35 in Hall 3 from 4-6 September, and let us discuss how we can jointly drive your business forward.

At Maersk, we understand our customers have unique requirements when transporting fresh fruits and vegetables worldwide and we want to respond to your needs with the most appropriate and advanced reefer technologies. Supported by our extensive global service network, we also take great pride in offering you a personalised, world-class customer experience.

Exhibiting at one of the world’s largest exhibitions for fruit and fresh produce – Asia Fruit Logistica in Hong Kong – Maersk’s reefer experts and business leaders will be discussing how our ongoing reefer fleet investments and market leading advanced technologies go hand in hand with developing more global opportunities in the transportation of refrigerated cargo. Maersk participates regularly in key events within the food and perishable goods industry. It allows us to take part in active discussions around the need for reliable supply chain solutions and listening to the voice of current and prospective customers from this important and fast-growing segment.

“Delivering fruits and vegetables in prime condition can be a smoother, efficient, more predictable experience if you strengthen the supply chain with integrated services from the largest global logistics network”, shares Maersk’s Managing Director for Asia Pacific Robbert van Trooijen. “Our presence at Asia Fruit Logistica is a great opportunity to interact with fruit producers, exporters and importers and discuss how we can work closely together to effectively meet the industry’s needs and growth ambitions.”

A fast-growing industry

According to a report by the research company Technavio, the global refrigerated ocean transportation market is predicted to grow steadily at a compound annual growth rate of about 5% - 6% between 2017 and 2020. However, the capital-intensive nature of the market and high maintenance cost pose challenges to the market growth. This highlights the need for partnerships with companies who have made significant investments in this segment and who have a thorough understanding of the industry.

“All logistics is complicated, but Cold Chain Logistics is given the perishable nature of the cargo extremely complex and risk prone. Transportation of refrigerated goods requires solid experience and expertise – and applying the right technology can have massive impacts on shelf life and hereby value add in the supply chain. This is why we are very invested in developing new products in the Cold Chain segment for our customers – we want to make something that is complex, simple for them – and ensure that we use our expertise to add value all along the way”, says Maersk’s Global Head of Reefer Solutions Anne-Sophie Zerlang Karlsen.

Unique Cold Chain transparency with Remote Container Management (RCM)

To improve the visibility of cold chain, we have developed a platform that provides customers with full access to their reefer performance data.

All of Maersk’s refrigerated containers feature built-in Remote Container Management (RCM) technology. It turns each reefer into a digitally connected device and provides enhanced visibility and care to cargo across Maersk’s entire reefer fleet. Learn more about RCM.

Caring for your cargo and the environment

Using the expertise and competencies in our cold chain business, Maersk will contribute to halving food loss through investing in innovations in the transportation chain and forming partnerships in emerging markets.

Maersk already transports about 27% of the world’s refrigerated containers and 25% of the world’s food commodities, and our business strategy gives priority to the development and growth of our cold chain business. From a sustainability point of view, our large market share and place in the value chain carries opportunities for leveraging food loss reductions. Read more about our progress on food loss.

Asia Fruit Logistica is Asia’s only dedicated fresh fruit and vegetable trade show. More than 13,500 trade visitors from across the fresh produce sector visited Asia Fruit Logistica in Hong Kong last year.

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