A.P. Moller – Maersk integrates West & Central Asia and Africa markets to form the IMEA (Indian Subcontinent, Middle East & Africa) region
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- Richard Morgan gets appointed as the Regional Managing Director for the IMEA region.
- Customer-centricity, cost-competitiveness, reliability, and resilience in supply chains form the backbone of the strategic integration of markets.
Dubai/Cape Town: In an effort to strengthen its integrator strategy and serve its customers even better, A.P. Moller – Maersk (Maersk) has integrated two emerging markets – West & Central Asia and Africa to form a new combined IMEA region. This new region will encompass the core geographies of the Indian subcontinent, the Middle East, and Africa, including important markets such as India, Pakistan, UAE, Saudi Arabia, South Africa, Kenya, Ivory Coast, Cameroon, Nigeria, Senegal, and Ghana, amongst others.
We have come a long way in our integrator journey and it is now time to look further into the future. Today, the market conditions are constantly changing, especially in the post-pandemic era, where the demand is softening, customer behaviours are evolving and there is an ever-increasing need to provide competitive, reliable and resilient logistics.
Richard added, "Our ambition is to create value to our customers’ supply chains. To achieve this, it is imperative for us to evolve and organise ourselves in the same way that most of our customers are organised geographically. This will not only allow us to harvest synergies in these markets in a unified way but also serve our customers better through strengthened offerings and resilient solutions."
The IMEA region has a geographically strategic location, with the natural advantage of creating hubs for both ocean and air transport that will connect the manufacturing and consumer markets across the globe. Through this, the customers’ supply chains will have further access and ease, creating more efficiency with increased reach and scope.
The customers will continue to work with the same team that has supported them so far, and the products and solutions offered by Maersk will stay the same until informed otherwise.
About A.P. Moller – Maersk
A.P. Moller - Maersk is an integrated logistics company working to connect and simplify its customers’ supply chains. As a global leader in shipping services, the company operates in more than 130 countries and employs over 100,000 people worldwide. Maersk is aiming to reach net zero emissions by 2040 across the entire business with new technologies, new vessels, and green fuels.
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