Key ways to improve FMCG consumer experience

The past several years have resulted in swift and sweeping changes for fast-moving consumer goods (FMCG) companies. From shifts in demand and buying habits to global pandemics and geopolitical tensions, FMCG leaders have had to adapt their supply chains with agility and flexibility. Now, as ecommerce and direct-to-consumer capabilities have become the rule, not the exception, FMCG companies are being pushed to stay competitive in new and demanding ways. So, how can consumer experience be improved in FMCG? Our brand-new, research-focused e-book can show you the way.

Keeping up with the competition in FMCG industry

While in the past consumers may have compared products' quality or cost, now ‘consumers compare you to the last brand experience they had...we’re no longer competing with brands in our category, we’re competing with the best experience of the consumer,’ explains Mohamed Al Lawati, director of digital and ecommerce for Bimbo Canada. Thus, to keep a leg up on the competition, FMCG companies must provide their consumers with the best possible experience.

Luckily, FMCG companies have plenty of digital innovations on their side in their quest for greater customer experience. By exploring ecommerce-specific and environmentally friendly packaging, redefining lightning-fast delivery, and deploying the power of automation; FMCG companies can optimise their supply chains like never before.

Learn more about how to keep up with the competition in the FMCG industry with the free e-book, download 'The future is bright: optimising FMCG outbound supply chains for growth' now: