It was in the transportation of reefer containers that Maersk would finally make an impact -
In 1975, Maersk placed an order for 500 reefer containers, a record order at the time, signifying Maersk’s entry into the containerised reefer trade as well as the dry container trade. The A-class ships designed specifically for the containerisation of the USA-ASIA service in 1975, were fitted with only ten reefer plugs as predictions showed they would only be used 20 per cent of the time.
The 1990s are also characterised by the company’s many major acquisitions including the EAC-Ben Line in 1993, Safmarine and Sea-Land in 1999, with the latter being especially renowned for its reefer service. Sea-Land introduced the first generation of reefer containers in the 1960s and operated integral reefers from the early 1970s.