As part of our integrated logistics strategy, we are consistently trying to find ways to bring ease, flexibility and connectivity to our customers’ supply chain. Our priority is always to optimise our abilities to meet our customers’ needs and deliver the best products and services possible to you.
LF Logistics is undergoing a rebranding, in order to adopt the visual brand identity of Maersk, as part of its integration. LF Logistics will become Maersk, changing its visual identity to Maersk’s, and joining Maersk’s product offering. The LF Logistics external visual branding will cease to exist and LF Logistics will adopt Maersk’s name and visual brand identity.
Transitioning to the Maersk brand is a process and is ongoing; the first visual brand changes will be in place as of 03 April, 2023. The timeline for the rebranding of physical assets will vary by country, depending on local scope, number of assets, and so forth.
Through this rebranding, our goal is to offer you our combined experience and capabilities and offer you the best logistical solutions. We believe this will simplify your supply chain planning constraints markedly by offering all your solutions under one roof, where you can access dedicated and specialised products and service.
Yes. Both Fung Omni and LF Logistics will be rebranded as Maersk. Fung Omni is being rebranded as Maersk E-Partner.
Trade partner: Fung Omni has been rebranded as Maersk E-Partner, please find here
Throughout the transition, current account teams and already agreed terms and conditions (contracts, payment terms, etc.) will not be affected by this change, and no changes are expected on your account and on how and who you interact with. You will still be able to reach your earlier Fung Omni representative, at their earlier fungomni.com email address, which will continue to be in use for a period of time after the integration. Once their email has changed over to a Maersk.com or lns.maersk.com email, you will receive responses from these instead of their previous LF email or Fung Omni address.
Should future changes occur to this, we will ensure to inform you in a timely manner, and handle the transition with the utmost care, to ensure that the impact to you and your company is as minimal as possible.
Whilst the name of Fung Omni will change to Maersk E-Partner, the product capabilities and scope will be the same as the one you have been accustomed to under Fung Omni. We believe that changing the name of Fung Omni to Maersk E-Partner will bring more simplicity and ease to your supply chain activities.
LF Logistics’ visual brand identity will be changed to the Maersk visual brand identity. Fung Omni has been renamed and rebranded to Maersk E-partner.
The transitioning process is underway, with the first visual changes expected to be in place as of 03 April 2023. This means that physical entities, such as offices and warehouses, will now have the visual brand identity of Maersk. The LF Logistics website will now lead directly to www.maersk.com.
The transitioning process is also underway for Fung Omni, which has been renamed as Maersk E-Partner. The website link here, where you are able to access the same renowned services you found on the earlier Fung Omni website.
For both companies, social media channels will be migrated to Maersk social media channels. Additionally, teams and contracts will not be affected by the rebranding.
Please note that the rebranding does not impact legal entities, and the LF Logistics legal entities remain unchanged for the time being.
We will inform you of additional changes in a timely and open manner. We will handle the transition with the utmost care, to ensure that the impact to you and your company is as minimal as possible.
The rebranding will have no impact to your agreements and/or contracts. They will remain the same. Your LF Logistics and Fung Omni representatives have become a part of Maersk, joining the omnichannel fulfilment team. This means your current account team and contacts will remain the same as prior to the integration.
Throughout the transition, agreed terms and conditions (contracts, payment terms, etc.) will remain the same. As stated above, you will still be able to reach your earlier LF Logistics or Fung Omni representative, who will now be a part of the omnichannel fulfilment team, at their unchanged LF Logistics or Fung Omni email address, which will continue to be in use for a period of time after the integration. Once their email has changed over to a Maersk.com or lns.maersk.com email, you will receive responses from these instead of their previous LF or Fung Omni email address.
The rebranding will not affect customer billing.
Rebranding does not impact legal entities and existing customer contracts will continue to be valid and enforceable.
We currently expect to harmonise the legal entities in 2024 and 2025. This will be communicated separately later.
The rebranding will not affect vendor billing.
Rebranding does not impact legal entities and existing supplier contracts will continue to be valid and enforceable. We will inform you of any changes to this in a timely manner.
Whilst Maersk visual brand identity will appear, the legal entity will remain unchanged and its name may still reflect LF Logistics for some time. You will still use the same billing information and payment accounts as prior to the integration. We will inform you of changes to the legal entity in timely manner so you can adjust your billing information. For now, billing information will continue to state LF Logistics.
Our goal is to ensure that this transition is as smooth as possible. We will ensure that your contracts are transferred seamlessly, should such transfer be needed in the future as part of a harmonisation of legal entities. We will do our utmost to make the process as simple and smooth as possible.
Transitioning to Maersk is a process; we are making the first changes 3 April 2023 towards our customers, while the timeline for the rebranding of physical assets will vary by country, depending on local matters, number of assets, and so forth.
Fung Omni will be rebranded to Maersk E-partner. Customers will be directed directly to it when they seek out Fung Omni, either through searching or utilising the webpage.
We believe that a unified Maersk and LF Logistics offering will allow us to offer you the best of our organisations. It will also allow us to leverage their combined experience and capabilities and deliver the best service possible, whilst respecting all legal, fiscal and contract confidentiality requirements.
We will keep key elements from across the brands that we know our customers like and embed them in the Maersk way of working.
You can continue to speak to your sales representative as before or utilise the Maersk website from 3 April 2023. Your sales representative will also be able to guide you on any additional logistical options that you may wish to utilise.
Our aim is to ensure you can continue to work with the same team/representatives as you have prior to the integration. If you need help or have questions, please contact your usual customer service or sales representative. If you are new to either LF Logistics or Maersk, please reach via the Maersk website and we will contact you.
We will communicate all relevant information with customers through information on Maersk.com. You can also reach out to your account team and/or current representative.
No. Customers can be rest assured their information continues to be treated with care. The company values that are a part of our DNA at Maersk, exist to build and protect the trust that you as a customer can have in us. It goes without saying that we will always deliver our promise to you in compliance with applicable laws.
You will still be able to reach your LF Logistics and Fung Omni representative, at their earlier lflogistics.com and fungomni.com email addresses, which will continue to be in use for a period of time after the integration. Once their email has changed over to a Maersk.com or lns.maersk.com email, you will receive responses from these instead of their previous lflogistics.com and fungomni.com email addresses.
Should you have any further questions, please reach out to your current representative for more information. We remain at your service should you need assistance and look forward to continuing our partnership through our omnichannel fulfilment team.