Maersk Post #3, July 2014

Theme: The Power of Data

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Gathering data and crunching the numbers to make business decisions is nothing new. But in today’s digital world, where everything is connected via the internet and every action leaves behind an online trail, the sheer amount of data available to monitor, collect and analyse has reached a level never seen before. The amount of data is so big that it’s become known as ‘big data’, and if used in a smart way, it has the power to transform the way companies do business.

Building the perfect terminal

From computer-simulated design trials to fully automated cranes that learn and communicate, APM Terminals’ new container terminal in Maasvlakte II in the Port of Rotterdam is being built and operated with data.

The data drive

The mountain of data generated in today's digital world has the power to change the way Maersk Group does business. Smart use of data is the key to "sweating the assets", says Jasper Boessenkool, Head of Strategic R&D at Maersk Maritime Technology.

A seismic shift

New innovations in seismic data gathering led to a major breakthrough in Maersk Oil’s Culzean field in the North Sea.

The secret to happy customers

A culture of continuous improvement has emerged at Maersk Drilling, saving its customers millions in operations and making the company more profitable. Data has helped drive the change, and the customers are delighted.