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You have probably been caught in this dilemma: You want to make the right sustainable choice – but it will hurt your business’ income more than the conventional, unsustainable choice. Just think about packing for a product or sustainable fuel vs. conventional fuel. Well, there are more sides to it. First of all, the sustainable solution may give you an edge over your competitors in spearheading new technology and become more attractive to new markets and consumers.
The sustainable edge makes you attractive
But new markets and consumers are not the only ones who might be interested. ESG investments are becoming a huge trend and have seen a significant rise over the last couple of years. Since 2016 the market for ESG-related investments has grown by 50% - and that trend seems to continue to at least 2025, where it should reach a whopping 50 trillion dollars.
Watch the video above to learn more about making sustainability an edge for your business.
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