“When I'm not working for Maersk, every activity I do is data driven, by accident or by design. Be it fly fishing, riding a motorbike or a road bike – I track every aspect of my fitness, my food intake, my energy output. I continually analyze my surroundings when on the motorcycle or when fishing. The opportunities that compiled data can provide you with are just too appealing not to use them,” Holly says. For the past ten months, she has been CDO at Maersk.
Eating, breathing and living data 24-7, Holly is building the bridge “byte-by-byte” between present and future, providing new ground for businesses wanting to dive into integrated logistics.
“For integrated logistics data is the key. It is one of the best assets we have, and for our customers, it's really not any more just about the containers and the ships, but all about optimizing the end-to-end logistics,” Landry explains.