The journey of container shipping

What is Maersk Line’s role in world trade and development? And how has world trade and development shaped Maersk Line?

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The English edition of the book is provided by Cambridge University Press and the Danish edition by Gyldendal. Follow the link below to buy the book.

“Creating Global Opportunities: Maersk Line in Containerisation 1973-2013,” a book published in May, makes use of unique insider knowledge and access with extensive reporting in order to answer these questions.

Maersk Line historian Chris Jephson and Maersk Group Historian Henning Morgen leverage more than 100 hours of interviews with shipping experts, current and former employees and decades of Maersk archives to tell the story of Maersk Line’s rise and the development of container shipping in the context of the times.

“This is the first time that Maersk Line has opened up its archives to this extent,” says Henning Morgen. “The material shows how Maersk Line over the past 40 years has influenced and been influenced by the history of world trade.”

The book doesn’t only look backwards. Together with the Economist Intelligence Unit, data is used and displayed in charts to develop three scenarios to describe how global trade will evolve if the world experiences a higher growth in global trade, a continuation of the existing or ‘baseline’ growth, or a downside, with projections to 2030.

On Maersk Line’s social media, posts about the book have received good traction, with just under 100,000 views on LinkedIn and more than 30,000 on Facebook.

Read more and debate: www.creatingglobalopportunities.com