Maersk Line and Sinochem
- Maersk Line’s five-year partnership with Sinochem involves mainly the export of chemical products, of which Sinochem is number one in China.
- Maersk Line now handles 40% of Sinochem’s exports, totaling 2,000 FFEs (fifty-foot equivalent) in 2014, with a goal to increase this to 5,000 FFE, targeting a contract on raw materials import from Brazil.
When Maersk Line sales manager Allen Tu deals with his key client Sinochem, he sees them as more than just customers. “We’re just like close friends – we respect each other’s values and have a shared vision and commitment to what we’ve agreed to work on,” he describes.
In fact, Tu, who handles key client management for the Eastern China cluster, has even been invited to Sinochem’s mid-year conference to share knowledge on Maersk Line’s sales system that Sinochem’s management hopes to adapt for their global sales.
Going global with Sinochem
Sinochem is a state-owned Chinese conglomerate with investments in energy, agriculture,
chemicals, real Estate, and finance. Besides being a Fortune 500 company, it has more than 300 subsidiaries inside and outside of China and about 50,000 employees worldwide.