Maersk and Microsoft
Data is a key resource in supply chain management, from forecasting and planning, to tracking end customer deliveries. The sheer volume of data Maersk generates is an enormous opportunity, and one that is largely untapped.
“Our goal at Microsoft is to empower every organization on the planet to achieve more,” said Judson Althoff, Executive Vice President, Worldwide Commercial Business, Microsoft. “We’re excited to enable Maersk to harness the data from the world’s biggest fleet of container ships, and help them drive the digital transformation of an age-old industry.”
Maersk takes an important step towards its vision of becoming the global integrator of container logistics with a partnership with Microsoft to use its cloud computing platform, Azure, to develop digital products and services across all brands in the A.P. Moller – Maersk Transport & Logistics division.
“Our aim is to simplify and enhance visibility in supply chains by providing a seamless end-to-end digital experience for our customers,” says Ibrahim Gokcen, Chief Digital Officer, A.P. Moller – Maersk.
“Microsoft Azure is the cornerstone in our digital strategy, providing one common platform shared by all our transport and logistics businesses. On Azure, we are also creating a marketplace of apps and digital products that improve operations and drive better business decisions.” (Read the Microsoft press release, here)
Digital transforming Maersk
Whether in relation to the performance of its fleet of nearly 600 container vessels or the nearly 4 million repairs carried out on its containers each year, data increasingly drives A.P. Moller - Maersk’s operational improvements and is only beginning to be a source of customer and commercial insight.
The Microsoft agreement gives Maersk’s rapidly growing digital organisation a powerful set of tools to make the most of this data, turning insights into among other things, a better customer experience, more efficient operations, and new products and revenue streams. Some products will eventually be available in a Maersk app store.