Follow your passion

Business objectives have been met and the company is looking towards new goals. The launch of Sealand has been a success. Also, employees, such as Yenia Abadia in Colombia, have been enabled to pursue leadership roles, directing all the energy of a new organisation towards the customers.

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Yenia Abadia, Cluster Manager for Sealand in Colombia: “You can help people find what they feel passionate about, and when you really feel passionate about something, you will definitely shine”.

Analogous to the successful intra-Asia and intra-­European gambits, MCI and Seago, Sealand was born with the objective of creating a specific shipping product for the intra-Americas. The goal was also to lift the Group’s market share, which in late 2014 had slipped to 6% – compared to Maersk Line’s 14% global market share.
While linked to opportunity, establishing a new company and a new identity also involves risk, but halfway through 2015 the status is clear: Sealand is off to a good start.

Market share won

The primary goal was to retain the entire customer base. This objective has been reached. Secondly, customers needed to be pulled over to Sealand contracts. Apart from customers with contracts coming up for renegotiation in the second half of the year, this too has been achieved. Furthermore, volumes are up 7.5% against a market increase of 2-3%, meaning that Sealand has won market share despite it being a start-up company.

Also, Sealand has created opportunities across the Americas, including in Bogotá, Colombia, where Yenia Abadia has taken the role as head of cluster.

“My responsibility is to build up Sealand as a company in Colombia, and it’s a wonderful and huge opportunity to be a part of this project”, she says at the newly established and busy office in Bogotá, where interim Sealand branding decorates the walls, and the air is full of start-up buzz and energy.

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Follow Yenia Abadia during a day at work 1:53

Abadia’s role is to focus all the energy of the organisation and direct it towards the customers:

“We are building a dedicated sales team, a dedicated customer service and a complete structure, tailor-made for the Americas market. I am convinced that we will do it right because we are putting the customer at the centre of everything we are doing”, she says.

Climbing to the top

 At only 36, Yenia Abadia is a Group veteran. She joined in 2001 as a trainee in her hometown of Cali. After two years, she transferred to the Bogotá office responsible for equipment management. She then moved with her family to South Africa, working in sales for Safmarine. Returning to Colombia, she went into customer service, continuously adding competencies to her résumé and taking on more responsibility.

“This company is one of opportunity, so it all depends on you. In short, the company sets everything up so you can achieve what you want to achieve”, she says.

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Sealand has created opportunities across the Americas, including in Bogotá, Colombia.

DOWNLOAD MAERSK TRADE UPDATE Q2 2015 (PDF)

Today, working to engineer an organisation with the customer as its focal point, she needs the very best from her employees.

“You can help people find what they feel passionate about, and when you really feel passionate about something, you will definitely shine. This is something I really enjoy, and it is my definition of leadership”, Yenia Abadia says, pinpointing what it is exactly about leadership that she enjoys.

New targets

Sealand’s next steps include increasing volumes even further to meet capacity gains, e.g. the newly launched North Atlantic Express, which services the West Coast of South America, Central America, the Caribbean and the US East Coast. Sealand will also be launching a new website in September, which the company is looking to leverage as a differentiator towards ease of doing business.