Falabella’s customer promise

The distribution center in the outskirts of Bogotá is the heart of Falabella’s operations in Colombia. 20 containers arrive every day, and the goods from China, Europe and South America are kept only long enough for repackaging, before they are moved on to a department store or straight to the customers.

Falabella case
Expanding in the growing Colombian market, Falabella aims to double its number of department stores in five years, from 18 stores, while also making a big bet on the growing online market.

“I want to make sure that every citizen here in Colombia has access to our goods and services. We have our stores, but sometimes it is more convenient for the customers to sit at home and order the deliveries and it makes our business grow,” says Aitza Urrego, Import Logistics Manager at Falabella in Colombia.

Falabella is a chain of department stores, founded in Chile more than 100 years ago. Today, it is the largest player within the business in South America, having opened in Argentina, Peru and Colombia as well.

We are focused on becoming the preferred online retailer in Latin America.

Aitza Urrego

AITZA URREGO, IMPORT LOGISTICS MANAGER AT FALABELLA

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See how Falabella deliver on their customer promise 1:28

With changing trends, a broad selection of products and online retail on the rise, Urrego has her work cut out for her. Goods need to be available when they are in demand.

“Falabella has a close partnership with Maersk Line who helps us managing our global supply chain by shipping the goods we import from all over the world. We depend on reliable shipping partners to ensure our goods are always available for the customers,” she says.

Expanding in the growing Colombian market, Falabella aims to double its number of department stores in five years, from 18 stores, while also making a big bet on the growing online market.

“We are focused on becoming the preferred online retailer in Latin America,” Urrego says.