Banana export from Ecuador to China
2015: 15,000 (estimated)
(Number of containers – forty-foot equivalent)
It is another scolding hot day at the Tuchok banana plantation outside the city of Guayaquil in Ecuador. The humidity from the morning’s rainfall fills the air under the banana trees that in return give shade to the busy workers. The bananas are in demand on the other side of the planet.
“The Chinese living standard is growing a lot, so more people want quality bananas, especially like the ones from Ecuador,” says Celine Zhang, CFO at Ruihua Everfresh, a family-run fruit importer in Dalian in northern China.
The success of Ruihua Everfresh reflects a growing trend: a Chinese appetite for foreign foods. Consumption is on the rise and imported food is in high demand. The average growth of imported food has exceeded 20% annually for the past five years.
As bananas are a perishable commodity, and the journey by ship from Guayaquil to Dalian lasting 45 days, the requirements of importer and exporter are easily conveyed. Nickey Xue, CEO at Ruihua Everfresh and husband of Celine Zhang, explains:
“We need reliable carriers that can take full responsibility during the entire chain of transportation. This is why we see Maersk Line as a strategic business partner.”