Providing customers with an efficient and reliable experience is essential for Maersk’s growth. Maersk Spot is offering transparent prices and loading guarantee while ensuring higher operational predictability and stronger commitments from customers.
With a look and feel like an everyday smartphone app, “Captain Peter” is aiming to take customer experience to a new level. The avatar will assist customers along the journey of their cargo, reducing some of the daily hassles and complexi-ties of shipping.
The industry wants trust and transparency in supply chains. That is the simple conclusion as ocean carriers representing almost two thirds of global container freight are set to join the digital platform, TradeLens – a potential game changer in the digitisation of global trade.