Scheduled period pictogram

Fruit Attraction 2022

4-6 October
Hall 6, Booth C04
Madrid, Spain
Freshness all the way: Maersk at Fruit Attraction 2022

Your needs are unique. Your solutions should be too

Still comparing apples with oranges? No matter where your fruits are grown or how far it travels, we understand that different fruits have different supply chain needs. That is why our end-to-end cold chain solutions are designed keeping your requirements at the centre. Our state-of-the-art reefer technologies and global fleet of cold stores ensure an unbroken supply chain for your fresh produce from farm to fork. Keep an eye on your cargo at every step of its journey across ocean, land, and air, and explore new opportunities with meaningful insights from your dedicated reefer partner at Maersk.

Cold storage truck

Integrating cold storage solutions into the supply chain journey

To meet growing demands for cold storage, we are building state-of-the-art facilities around the world, including at major reefer ports within Europe to bridge the gap in supply chain journeys. These facilities will be shaped around understanding and easing customer pain points – looking to optimise efficiency, productivity, and capacity, as well as offer the most sustainable solution with full carbon neutrality throughout. Learn more

Talk to our Cold Chain experts

We are coming to Fruit Attraction 2022 to know and understand your needs better. Come and say hello to our Cold Chain Logistics experts at booth C04. Our local reefer logistics specialists will also be there to answer all your questions and discuss your unique needs. Get a complete walk-through on our cold chain offerings and get a sneak-peek into latest innovation that is reshaping the cold chain industry.

Bruce Marshall
Bruce Marshall
Global Head of Refrigerated Cargo
Graham Schrieder
Graham Schrieder
Global Head of Fruit & Vegetables
Clinton Machado
Clinton Machado
Global Head of Bananas & Pines
Stein Van Est
Stein van Est
Head of Cold Chain Logistics – Europe
Mathilde Thorneman
Mathilde Marie Thorneman
Growth Enablement Manager Cold Chain Logistics
Martin Roemer
Martin Roemer
Growth Enablement Manager Cold Chain Logistics
Daniela Perez
Daniela Goncalves Perez
Business Product Owner Cold Chain Logistics
Michaela Steineker
Michaela Steineker
Reefer Business Development Manager
David Hamadeh
David Hamadeh
Cold Chain Product Manager
Javier Rapado Simarro
Javier Rapado Simarro
Cold Chain Product Manager
Mark Cairns
Head of Africa Cold Chain
Ibrahim Hassan
Cold Chain Product Manager
Ken West
Ken West
Reefer IT & Digital Development Manager
Craig Maulson
Technical Support Manager
Analida Villavicencio
Technical Reefer Specialist
Lucie Blond
Tradelens Product Expert – Europe
Peter Wedell-Neergaard, Head of North Europe Reefer Excellence Team
Peter Wedell-Neergaard
Head of North Europe Reefer Excellence Team
Cristina Rudkin
Cristina Rudkin
Reefer Specialist, East Coast South America Area
Steen Aunstrup
Steen Aunstrup
Reefer Specialist, North Europe
Carlos Vergara
Carlos Vergara
Reefer Specialist, Ecuador
Ahmed Ragab, Reefer Specialist, Eastern Mediterranean Area
Ahmed Ragab
Reefer Specialist, Eastern Mediterranean Area
Alvaro Sanchez, Reefer Specialist, South West Europe Area
Alvaro Sanchez
Reefer Specialist, South West Europe Area
Daniel Guerrero Gonzenbach
Reefer Specialist
Captain Peter

Captain Peter™

Have you met your virtual reefer assistant yet? Our Reefer visibility product Captain Peter™ lets you know how your refrigerated cargo is doing during transit. It is free to try, and immediately available to Maersk customers. You can now monitor and control your cargo’s journey from the comfort of your home in few easy clicks. Get instant notification whenever there’s a slight deviation in your containers’ humidity or temperature and check in on their live status. With real-time data from Captain Perter™, eliminate wastage and deliver sustainable premium quality fruits and vegetables to consumers worldwide. Learn more

Are you excited about Fruit Attraction 2022?

This is your chance to meet like-minded people from the fresh produce community and learn what’s keeping the industry buzzing.

Community Pictogram
A knowledge sharing experience with the experts
Captain Peter
Request a demo of Captain Peter™
Multiparty
A community that inspires at our Customer Event

Make an appointment

Our reefer experts are at Fruit Attraction 2022 to answer all your questions. Make an appointment with our sales team to talk to us about your unique needs.

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