A.P. Moller - Maersk awarded The Grand Prix award for campaign promoting global trade text

Published on 29 September 2017

A.P. Moller - Maersk's “The Heart of Trade” campaign was awarded The Grand Prix award at the prestigious Cannes Corporate Media & TV Awards on September 28th 2017.

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Lejla Charif

Press Officer


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A.P. Moller - Maersk’s online corporate branding campaign ‘The Heart of Trade’ promotes the company’s longstanding passion for trade through a series of authentic films celebrating the everyday entrepreneur of this world as the true hero of global trade. The films intend to provide a human perspective on global trade and portray three self-made trade champions of the +60.000 A.P. Moller - Maersk customers that keep the wheels of world trade going around. Each film in this campaign is signed off with “We [Heart] Trade”.

Jon Black Andersen, Head of Corporate Branding for A.P. Moller - Maersk commented:

“Trade is the pulse of the global economy. It accounts for roughly 60% of global GDP and as the leading network of container logistics we have a role to play in the constant drive towards further enabling people to trade. Through our Heart of Trade campaign, we are highlighting the human perspective, a tiny selection of a realm of great stories of local entrepreneurs creating growth and prosperity in local communities through trade.  Since the launch of the campaign more than 5.5 million people have watched the videos online. Having long worked to position A.P. Moller - Maersk as thought leader within global trade, this campaign builds on this by remembering what trade is ultimately about and how our most important job is to everyday support our customers in realizing their dreams.”

The Heart of Trade was directed by Malcolm Green and produced by Ursus and M2Film.

For more information and to discover ‘The Heart of Trade’ campaign please visit maersk.com/welovetrade

Winning entries

  • The Heart of Trade” Campaign: The Grand Prix (Best in show) – WHITE DOLPHIN
  • “The Heart of Trade” Campaign: A1 - Corporate Image Films (Main Category: Corporate Films and Videos) – GOLD DOLPHIN
  • “The Heart of Trade” Campaign: A2 - Marketing Communication - B2B (Main Category: Corporate Films and Videos) – GOLD DOLPHIN
  • “The Heart of Trade” Campaign: A5 - Internal Communication (Main Category: Corporate Films and Videos) – GOLD DOLPHIN
  • “The Heart of Trade” Campaign: C28 - Corporate Videos (Main Category: Corporate Online Media) – GOLD DOLPHIN
  • “The Heart of Trade” Campaign: D34 - Best Director (Production Arts and Crafts) – BLACK DOLPHIN
  • “The Heart of Trade” Main Film: D36 - Best Editing (Production Arts and Crafts) – BLACK DOLPHIN


Press Release

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From left to right: Rasmus Pilgaard, M2 Film, Anders Rosendahl, Senior Communications Partner, A.P. Møller-Maersk, Malcolm Green, Director of 'The Heart of Trade', Jon Black Andersen, Head of Corporate Branding, A.P. Møller-Maersk and Ole Holm Christensen, M2 Film.

Category: Press releases Keywords: Featured