Unleashing the UPSIDE potential for the Technology & Electronics industry

Sustainable reboot: supply chains strategies in the technology sector

Technology supply chains worldwide have been under intense pressure since the onset of Covid-19. Recently, the war in Ukraine, rising commodities prices, as well as the after-effects of the pandemic have created more uncertainty. With increased pressures from investors, customers and employees, technology companies, now more than ever, need to display, strong environmental, social and governance (ESG) credentials.

To better understand the challenges, Maersk is partnering with Economist Impact on a large survey. The briefing paper collects insights from senior leaders in 600 technology companies to paint a clearer picture of the tasks the technology industry faces and the sustainable strategies needed to complete them.

Tech Sustainability ebook

The increasing importance of end-to-end visibility

Even before the pandemic, visibility was a key component for technology companies to improve efficiency and eliminate risks in the supply chain. However, by late 2021, it still remained a big challenge for supply chain executives. Only 2% of respondents in a global survey claimed to have visibility beyond the second tier of their supplier base.*

As disruptions, congestions and component shortages continue, there is an increasing need for visibility within tech organisations, their suppliers and supply chain partners. Here’s where new digital platforms come in. Watch Manuel Olberding, Global Head of the Technology Vertical, talk about the opportunities for tech companies on their road to supply chain digitalisation and the need for end-to-end visibility.

*Source – McKinsey & Co, Nov 2021.

Increasing supply chain resilience

For technology companies looking to reinvigorate their business amidst component shortages, supply chain disruptions and the dramatic increase in consumer demand for electronics since the pandemic began, any potential solution needs to be forward focused. Logistics naturally have a significant role to play to build resilience and boost agility.

There are supply chain solutions that can improve the situation – both for the immediate future and the long term. As we head further into 2022, Manuel Olberding, Global Head of the Technology Vertical at Maersk, lays down the outlook for the industry. He also shares the proactive steps companies can undertake to strengthen resilience in their supply chains.

The chip shortage is taking a toll on the industry

The industry continues to experience issues with supply and demand, causing ripple effects throughout global markets. Read on for our insights on how to infuse more resilience, agility and visibility in your semiconductor supply chain, loosening some of the tangles felt throughout the tech industry.
Agility and visibility in your semiconductor supply chain

Expert talk

Report: The New Norm of Manufacturing

Manufacturing, particularly within the Technology and Electronics industry, is changing. China +1, nearshoring and late localisation have emerged as key strategies, allowing Tech & Electronics brands to build more resilient supply chains that can respond more quickly to world events and fluctuating demand. At the same time, new emerging markets are establishing themselves as key destinations for products, encouraging manufacturers to shift manufacturing locations and supply chains accordingly to accommodate new consumers.

Thus, a new norm is being established; businesses need to consider how best to navigate the increased complexity while still controlling costs and on-time delivery.

The New Norm of Manufacturing

Logistics’ Digital Revolution

As supply chains grow ever more complex and fragmented, technology will take an increasingly central role in how the industry develops and overcomes those challenges. As a result, the demand for new technologies in supply chains has increased significantly and logistics now stands before a crucial inflection point that will see profound changes to how the industry operates. Fundamental to this technological revolution will be the establishment of clear industry data standards that are the key to unlocking the enormous potential of new technologies such as AI and blockchain. At the same time, taking advantage of these new technologies will require an underlying shift in the way both businesses and logistics providers manage and act upon the insights they provide.

In this report we speak with Maersk’s Navneet Kapoor, Chief Technology and Information Officer, Carsten Frank Olsen, Global Head of eBusiness, Lars Schmeltzer, Global Head of Orchestrator, 4PL, and August Chen, Head of China Digital Innovation, to examine the key challenges facing the adoption of new technologies within logistics as well as some of the trends that are shaping the industry and what benefits they might bring.

Logistics’ Digital Revolution

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