Maersk and IBM target one of trades biggest barriers
The paperwork and processes vital to global trade are also one of its biggest burdens. Maersk is building the infrastructure needed to digitise this costly paper trail and a new partnership with IBM is an important step.
From advanced analytics to data pipelines to its own app store for industrial software products, A.P. Moller – Maersk is making a variety of investments in digital innovation in order to grow the company and improve efficiency.
A new partnership with Plug and Play, a start-up accelerator in California, brings the world of start-ups in to the hunt for innovation in transport and logistics. (Read the press release)
“We intend to be the leading integrator of container logistics, providing simple solutions to complex supply chain problems. Digital innovation plays a key role in delivering that ambition,” says Ibrahim Gokcen, Chief Digital Officer for A.P. Moller – Maersk, Transport & Logistics division.
“We are excited about this new platform and its capability to bring the digital ecosystem together to create innovative digital solutions for the shipping and logistics industry.”
Accelerating ideas for business
As an accelerator, Plug and Play helps existing start-up companies grow with a combination of seed money, mentoring and connections to large companies (like Maersk) in relevant industries that may be interested in investing in their ideas.