Maersk Drilling to boost efficiency through big data
With the help of digital industry giant General Electric, data from a large number of sophisticated sensors on a drilling rig are now being processed and analysed online. The objective: To increase drilling productivity and reduce maintenance costs significantly.
“Digitisation is for all of us, from the CEO to the youngest man on the deck,“ says Ibrahim Gokcen about the digital vision for the Transport & Logistics division. "We all need to talk the same language. That is the only way we can succeed. We have to use our strengths to the maximum. That means multiple parts of the organisation working together to shape our digital future. This is being done in a coordinated way with the help of a single joint agenda.”
Gokcen is A.P. Moller - Maersk’s first ever Chief Digital Officer. He has been with the company for a year, and was appointed CDO a few months ago. He says Maersk is ready for the digital journey, the only obstacle being time.