APMT: Multiport strategy

Define the future growth strategy for APM Terminals globally in business areas outside the container industry. 


Project introduction

The project was set to find new strategic growth opportunities for APM Terminals outside the current core business of container terminals. MMC assisted the newly established APMT Multiport team with defining the strategic growth agenda, by assessing adjacent business areas with attractive growth prospects.


What we did

MMC identified a range of concrete growth options across cargo types in global priority geographies through extensive desk top research, a wide range of expert interviews and triangulation of data sources in excel models. The team conducted market studies based on key characteristics such as global demand balance, outlook and growth drivers together with a fit analysis with definition of entry modes and fit with APMT across priority geographies across adjacent business areas.

Opportunities were assessed within e.g. dry bulk terminals like mining and grain, liquid bulk like oil storage and LNG, Landlord operation of ports and general cargo like transport of oversized goods, such as windmills. Furthermore, the team supported with project management including regular updates to the Maersk Groups executive board and APM Terminals’ senior management team.

Within the prioritized geographies the team concluded the project by conducting an M&A scan of potential targets to identify concrete investment opportunities.


Outcome and feedback

In 2015 APMT announced the first pure Multiport investment, a JV with Qingdao Port Group, entering China’s fast-growing grain import market.

It is our ambition to implement one or two new port projects outside the container segment. It could be to bring or operate terminals in the oil and gas or dry cargo such as agricultural products, coal, metals.

APM Terminals targeting new business, interview with CEO Kim Fejfer in Børsen, March 2015