Experimentation is a buzzword in the fast-moving consumer goods (FMCG) world today. An influx of younger, more open-minded buyers has accelerated that trend. Consumers want products that are different and authentic, with 73% of Asian shoppers demanding innovation, but from brands familiar to them.* Our latest e-book details innovations in the supply chain that can help forward-looking F&B companies succeed in Asia-Pacific.
Here’s a short preview of its contents:
Food and beverage companies in Asia-Pacific need to adapt to bring newer and bolder flavours to the table. However, product experimentation is the first step. The second part involves reaching the right market and at the right time and cost. Here is where a supply chain that promotes product experimentation at scale and speed while mitigating the risks involved can make a difference.
In our new infographic, we’ve broken down the journey of a new food product from source to shopping cart. We’ve also highlighted the vital components behind a successful end-to-end supply chain and how it helps support innovation at every step.
