Finding grapes and prosperity in the dry lands of El Pedregal

In the year 2000, the local grape farm of the dry, Peruvian town El Pedregal, began shipping grapes across the globe.

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Then, Peru’s grape exports were non-existent, whilst over 45% of the country’s population lived in poverty.

Today El Pedregal produce more than 3,000,000 boxes of grapes a year and Peru is one of the fastest growing economies in the region.

The town of El Pedregal, is a largely dry and rocky area of land. But where others saw stone and dust, El Pedregal Fruit Company saw grapes, avocados and citrus fruits. Today the area is a fertile hotbed of high quality fresh fruit, where El Pedregal’s company’s grape farm produce more than 3,000,000 boxes of grapes every year. El Pedregal have been the leaders in production and exportation of table grapes in Peru since 2005, but they have been exporting grapes with Maersk Line since the beginning in 2000. 

Shipped via Maersk Line

Back then, Peru’s grape exports were practically non-existent. Whereas last year, according to the USDA Global Agricultural Information Network (GAIN), Peru produced about 280,000 tons of grapes. Many of El Pedregal’s grapes are shipped via Maersk Line, and their reefer expertise has been critical to the remarkable journey of El Pedregal and Peru’s grape exports at large. 

Alberto Macedo, director at El Pedregal explains: “We choose Maersk Line because they are reefer specialists”. 

Maintaining the quality of the grapes means customer in Europe can enjoy the seedless “magenta” or “sugraone” grapes, with the seeded “red globe” proving more popular in Asia.

Economy on the rise

And as Peru’s grape exports have since skyrocketed, the country’s economy has simultaneously seen an average growth rate of 5.9%, in the context of low inflation. This has meant the number of Peruvians living in poverty has dropped from 45.5 percent in 2005 to 19.3 percent in 2015, the equivalent to 6.5 million people. 

Exports of goods and services, such as El Pedregal’s grape farm, made up 21.3% of the Peru’s GDP in 2015.

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