“This is primarily due to a relatively strong US economy and a slight improvement in the European market,” Franck Dedenis, Managing Director at Maersk Line’s India, Sri Lanka Bangladesh cluster, says in the report.
“Traditionally, Europe and North America have been India’s largest trading partners and account for over a third of the containerized trade, so when they do well India benefits,” Dedenis adds.
A media reference
Initially, the trade reports set out to position Maersk Line managing directors as thought leaders in the local media. The underlying message, that Maersk’s people are knowledgeable and available, has also been picked up by customers.
“Trade reports are becoming a good source and reference to some of our most important customers, enabling them to compare if their future plans and strategies are aligned. Discussions around the trade reports are allowing us more value selling, creating stronger partnerships with customers,” says Yenia Abadia, Cluster Manager for Sealand in Colombia.
Published on a quarterly basis, Maersk’s trade reports are quoted in more than 100 local and regional publications, including Folha, Valor Económico, Dinero and Cape Times, leading Brazilian and South African newspapers. Also international media, including The Economist, Financial Times and Reuters, report on the trade reports.