Knowledge opens doors

Maersk’s trade reports have become a valuable tool. Launched in 2013 to position the Group as a thought leader, the reports work to facilitate talks with media, customers and other stakeholders. This year, trade reports have debuted in India with Kenya next in line.

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Traditionally, Europe and North America have been India’s largest trading partners and account for over a third of the containerized trade, so when they do well India benefits.
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Franck Dedenis, Managing Director at Maersk Line’s India, Sri Lanka Bangladesh cluster

Since the first trade report was produced in Brazil in 2013, the combination of hard facts on trade and Maersk interpretations has proved to be an appealing cocktail for media and customers.

Currently, the reports are published in Brazil, South Africa, Colombia, Mexico and India with Kenya to launch shortly.

India growing

New reports are added regularly, most recently India, which is seeing an increase in containerized volumes by no less than 11% in the first half of 2016 – despite sluggish global trade:

Trade reports are becoming a good source and reference to some of our most important customers, enabling them to compare if their future plans and strategies are aligned.
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Yenia Abadia, Cluster Manager for Sealand in Colombia

“This is primarily due to a relatively strong US economy and a slight improvement in the European market,” Franck Dedenis, Managing Director at Maersk Line’s India, Sri Lanka Bangladesh cluster, says in the report.

“Traditionally, Europe and North America have been India’s largest trading partners and account for over a third of the containerized trade, so when they do well India benefits,” Dedenis adds.

A media reference

Initially, the trade reports set out to position Maersk Line managing directors as thought leaders in the local media. The underlying message, that Maersk’s people are knowledgeable and available, has also been picked up by customers.

“Trade reports are becoming a good source and reference to some of our most important customers, enabling them to compare if their future plans and strategies are aligned. Discussions around the trade reports are allowing us more value selling, creating stronger partnerships with customers,” says Yenia Abadia, Cluster Manager for Sealand in Colombia.

Published on a quarterly basis, Maersk’s trade reports are quoted in more than 100 local and regional publications, including Folha, Valor Económico, Dinero and Cape Times, leading Brazilian and South African newspapers. Also international media, including The Economist, Financial Times and Reuters, report on the trade reports.

The trade reports allow us to communicate our company views on the market directly and initiate a conversation about where we see trade growing.
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Mario Veraldo, Managing Director of Maersk Line’s Middle America Cluster

Next step: business

In addition to promoting Maersk in the media, the trade reports are increasingly being used in customer meetings, providing valuable first-hand information that isn’t necessarily readily available.

“The trade reports allow us to communicate our company views on the market directly and initiate a conversation about where we see trade growing. In an industry which is trending towards commoditization, having a Maersk employee equipped to help the customer understand the market adds a lot of value to the relationship,” says Mario Veraldo, Managing Director of Maersk Line’s Middle America Cluster, who back in 2013 took part in launching the concept, when he was managing director for Maersk Line in Brazil.

Data for the trade reports is proved by the Group’s business units, primarily Maersk Line.

Maersk Group Trade Reports

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Our trade reports provide an overview of trade in emerging markets and provide valuable first-hand information. Currently, the reports are published in Brazil, South Africa, Colombia, Mexico and India.

Download Trade Reports